< UGC Marketing Strategies

Promise to publish all of your customer reviews

72% of customers say they trust sites with negative reviews more

Shoppers are aware that brands with only perfect reviews look inauthentic. In fact, 72% of customers trust sites with negative reviews more.  So guarantee the publication of all reviews to retain customers and increase conversions.


Show off your transparent policy by clearly displaying it front and center on your site because:

  • You’ll create a heightened level of trust around your products & brand
  • It will help turn unsure visitors into confident buyers
  • If reviews are entirely positive, 95% of shoppers won’t trust them


Real Example

Yotpo user Lull earns the trust of their customers by proudly guaranteeing that all reviews will be published.

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