< UGC Marketing Strategies

Offer loyalty points to past buyers who create content

Return shoppers are 9x more likely to convert

Boost customer retention by rewarding past customers with loyalty points for submitting user-generated content.

  • It costs businesses nearly 7x more to acquire a new customer than to retain an existing one.
  • 46% of shoppers who belong to a loyalty program say they are an important part of their purchase decisions.
  • A repeat customer is 9x more likely to convert than a first-time visitor.

Incentivize customers to write reviews for past purchases and recommend your products to friends on social media. Not only will they be more likely to shop at your store again, but they’ll also become more engaged with your brand by contributing content.


Real Example

Beauty brand Vanity Planet has a comprehensive customer loyalty program, which includes rewards for following and sharing on social media, writing reviews, referring friends, and reading the blog. This boosts re-engagement and lets Vanity Planet collect even more user-generated content.

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