< UGC Marketing Strategies

Feature top site & product reviews on your homepage

Shoppers that engage with UGC are 166% more likely to convert

Let your visitors know what past customers think about your products right off the bat. Displaying reviews on your homepage builds trust, increases time on site, and lowers bounce rates.

94% of all purchases are made for products with an average rating of four stars and above, so showing your top-rated products sparks interest in the items that are most likely to be purchased.

  • Shoppers that engage with user-generated content are 166% more likely to convert than those that don’t
  • Reviews on the homepage establish social proof at visitors’ first touchpoint with your site
  • On average, 55% of customers engage with UGC before making a purchase


Real Example

Bambu, which crafts houseware products from renewable materials, uses Yotpo’s Reviews Carousel to showcase reviews of their top products on their homepage, making it easy for visitors to learn what past customers think.

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