Dynamic Product Ads with reviews have 2x higher CTR
Showing shoppers retargeting ads of the exact same products they were browsing is a great way to to draw them back to your site.
But you can take that FOMO up a notch by featuring 5-star customer reviews of those products in Dynamic Product Ads.
Including user-generated content (UGC), like reviews and star ratings, in your Facebook Dynamic Product Ads can double your click-through rate.
Not only are you targeting shoppers with items they already expressed an interest in, you also add a layer of social proof and validate their choice.
UGC pros Blenders Eyewear found that adding star ratings and reviews to their Dynamic Product Ads on Facebook:
- Lowered cost per acquisition by 38%
- Increased return on ad spend by 62%
- Decreased cost per click by 40%
These ads also prompt tons of likes, comments, and shares, increasing their relevance score on Facebook.
