< UGC Marketing Strategies

Feature customers’ personal success stories

Increase customer retention rate by 5%

People like to feel special. When you take the time to learn about the role your product has played in your customers’ lives and feature their personal stories in your marketing content, they see how much their opinion matters to you and develop a stronger connection to your brand.

This goes a long way when building a loyal base of return customers. Keeping your customers happy enough to come back is crucial. A 5% increase in customer retention can increase profits by up to 75%.


Not only that, but other shoppers are more likely to relate to personal stories from real people and to trust their opinions of your brand. They will also see that you engage with your past customers and that you care about their ongoing experience with your product.

Make sure to:

  • Engage with customers after purchase to learn about their experience with your product
  • Select the best stories and share them
  • Check in regularly to keep customers coming back


Real Example

Yotpo user James Allen specializes in bridal jewellery. They collect proposal stories from their customers and share them on their engagement moments gallery.

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