< UGC Marketing Strategies

Feature customer Instagram photos in emails

72% of shoppers are influenced by Instagram photos of a product

It’s hard to nail email marketing. People’s inboxes are flooded, and they’ve got a million other things to do besides checking out your latest promotion. Get your customers excited to open your emails by including their top Instagram pictures in your emails.


Give your customers a chance to be featured in the spotlight. By regularly featuring their best Instagram photos in your emails, you’ll give them an added reason to tag your brand on social.

Adding customer photos to emails is a killer way to develop a community of loyal & engaged customers who will share the word about your brand with their social network.

  • Tap into a wide audience of potential customers when more of your customers tag you in their photos on Instagram
  • Increase your email open and engagement rates when excited customers check to see if their picture has been picked
  • Reach new audiences when customers that have been chosen brag to their friends about being picked


Real Example

Chubbies Shorts regularly features the best customer Instagram photos in their emails alongside super funny captions. Not only do they have fantastic microcopy that makes every email fun to open, but they also engage their brand community by paying homage to their active fans.

Ready to take your
UGC marketing to the next level?
No account? Sign Up

Interested in Yotpo?

Schedule a call with one of our marketing consultants to learn more.

Let's make the most
of our time

More info helps us prepare the best
and most personalized call for you.

Thank you.
We'll be in touch ASAP.
In the meantime, enjoy these: