SMS Strategies
SMS Strategies
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Send messages


Use an automatic reminder message every time a shopper abandons their cart.

Best Practice: Send the first message 15 minutes after the cart is abandoned, and a second message one day later, with a clear calls to action and incentives.

In order to boost conversion, send multi-step messages that follow up when customers don’t engage with the first reminder message.

Best Practice: Send the first message 15 minutes after the cart is abandoned and the second message one day later. Make sure you have a clear call to action and incentive.

Personalize the abandoned cart flow based on shopper behavior with multi-step messages tailored to each customer.

Best Practice: Use customer data, like cart value, to personalize your messages. For example, is it bigger or smaller than your AOV? This can help you determine the right incentive.

Why Does it Work?

Sending automated, targeted messages to recover shoppers who left products in their cart without completing the purchase helps to boost purchases. On average, 67% of customers abandon their carts on an eCommerce website, so it’s essential to maximize every opportunity to increase conversion.

Recovered carts
0 % +

of carts are recovered with tailored abandoned cart SMS flows consisting of multiple messages

Explore more strategies

Check out these additional top-converting SMS marketing strategies.

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