How Yotpo Works


Ever wonder how Yotpo generates millions of customer reviews and drives traffic & sales to more than 150,000 businesses worldwide? Here’s how.

Yotpo process

Yotpo is a Proud Smart Marketer Partner


1. Collect Every Type of Content


With Yotpo, it’s easy to collect customer photos, reviews, Q&A, and more. Mobile-first requests let your customers submit any type of content from wherever they are.

Yotpo review request
Yotpo review widget

2. Acquire, Convert, and Retain More Customers


Display the content on site and off to build shopper trust and see an instant uplift in conversion. Partnerships with Google, Facebook, Instagram, and more mean you can simply and effectively improve results from every marketing channel.

3. Understand


See the value of your user-generated content and gain insights to make data-driven decisions using our dashboards and analytics.

Yotpo incentives

Check out some of our amazing features…

Collect authentic photos from your customers.


Collect authentic photos from your customers.
Authentic photos help you sell more. Collect them from your
customers and use them everywhere. 77% of shoppers say they prefer
authentic customer photos to professional, store-shot ones.

Dominate Social Commerce with Social Push & Share.


Automatically share your best reviews to your company Facebook
and Twitter pages, increasing social traffic and broadening your
reach. Yotpo increases your social traffic by up to 26%.

Start the conversation with Community Q&A.


Start the conversation with Community Q&A.
Let visitors ask questions and get answers from your team or past
buyers. Shoppers who ask questions are 30% more likely to buy.

Boost organic and paid search results.


Boost organic and paid search results.
With Google Seller Ratings, Product Listing Ads, Rich Snippets and In-line SEO,
Yotpo helps you get to the top of search engine results pages. Adding reviews
to your search results boosts CTR by 17%.

Want to learn how Yotpo can get you
more traffic and sales?

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