Visual UGC Platform: Instagram Widgets & Galleries | Yotpo

Visual UGC

Showcase customer photos, videos, and reviews with a visual marketing platform that offers customizable display options to engage customers and enhance your brand.

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ON-SITE CONVERSION

Enrich Your Shoppers’ Experience

Showcase customer photos and videos in beautiful galleries across your site to increase product discovery, boost brand engagement, and create new pathways to purchase.

Homepage

Shorten the pathway to purchase by encouraging product discovery with shoppable galleries that showcase your best customer content.

Category Page

Convert more browsers into buyers by displaying UGC galleries for each product line or new collection on category pages.

Product Page

Build trust in your brand and products with dynamic displays of customers using your products in real life.

Checkout Page

Decrease cart abandonment by showing off your best customer content at checkout, or upsell recommended products in UGC galleries.

Homepage
Category Page
Product Page
Checkout Page
Homepage

Homepage

Shorten the pathway to purchase by encouraging product discovery with shoppable galleries that showcase your best customer content.

Category Page

Category Page

Convert more browsers into buyers by displaying UGC galleries for each product line or new collection on category pages.

Product Page

Product Page

Build trust in your brand and products with dynamic displays of customers using your products in real life.

Checkout Page

Checkout Page

Decrease cart abandonment by showing off your best customer content at checkout, or upsell recommended products in UGC galleries.

Widget Customization

CustomizeCustomize
״Yotpo is constantly releasing new products like custom galleries – that's why we're sticking with them.״

Measure Performance

MeasureMeasure
“It’s important that our customers have a really great purchasing experience, and Yotpo’s simplicity ensures that.”
PHOTO GENERATION

Tap Into Your Customers’ Photos

Maximize opportunities to get customer photos: Ask for photos with reviews, collect on site, or curate photos from Instagram.

Instagram Curation

Tag your customers’ Instagram photos and showcase them in curated visual galleries across your site. Request and secure rights to customer content with just one click.

Photos In Reviews

Capture photos within your review request emails using frictionless in-mail technology that can adapt to any screen size.

Upload On Site

Encourage customers to submit photos directly on site alongside reviews. Moderate with ease and take full control of the photos you display.

Instagram Curation
Photos In Reviews
Upload On Site
Instagram Curation

Instagram Curation

Tag your customers’ Instagram photos and showcase them in curated visual galleries across your site. Request and secure rights to customer content with just one click.

Photos In Reviews

Photos In Reviews

Capture photos within your review request emails using frictionless in-mail technology that can adapt to any screen size.

Upload On Site

Upload On Site

Encourage customers to submit photos directly on site alongside reviews. Moderate with ease and take full control of the photos you display.

Customize

CustomizeCustomize
“When shoppers are looking at UGC photos it definitely helps them make that purchasing decision.”

Measure

MeasureMeasure
“Social Curation is changing the way we engage with customers.”
Videos

Bring Your Products To Life with Video

Build trust and bridge the online-offline gap with engaging video content produced by your best marketers, your customers.
Videos

Curate, Customize, and Showcase Your Best Customer Photos and Videos

Combine reviews with powerful visuals and create customizable galleries to enhance the buyer journey from product discovery to checkout.
Text Meets Visual
Build brand trust by combining customer reviews, photos, and videos in beautiful displays both on site and across marketing channels.
Customization
Guide shoppers toward conversion with galleries and albums that you can customize to match the look and feel of your brand.
Multiple Galleries
Design custom UGC galleries for each product, line, or collection, and display them anywhere on site and across every social channel.
Analytics
Understand where your best-performing photos come from and how they affect your bottom line with our photos dashboard.
Buyer Journey
Create a visually engaging customer experience throughout your site and use UGC to increase brand discovery on social.
Rights Management
Gain the rights from customers to use their Instagram photos, and display on site using our automatic rights management tool.
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Frequently asked questions

UGC, or user-generated content, is the umbrella term for content that comes from your customers. This includes: reviews, star ratings, photos, and videos. Visual UGC, in particular, refers to photos and videos that are either collected via reviews or curated from social media.

UGC posted on a brand’s site or social media can inspire shoppers to make a purchase. UGC expedites the customer journey by boosting buyer confidence, reinforcing brand recognition, and meeting shoppers where they are on mobile. Learn more about the power of UGC and Visual UGC here.

We recommend requesting permission from the user if you’d like to repost their photo or image to your Instagram. However, if you’ve sent one of your customers a review request, you don’t need permission to publish their review, star rating, or any images or photos they may include. Learn more about permissions here.

UGC creators usually make money through sponsored posts and affiliated marketing, but there are numerous ways for creators to work with brands and get paid to do so.