Reviews & UGC / Review Management

Review Management Built for Scale

As review volume grows, moderation has to scale with it. Yotpo’s AI-powered tools and expert team help you publish authentic content faster, stay FTC-compliant, and build workflows that work for your brand.
PANDORA patagonia steve madden Revolve brooklinen fenwick DR MATENS ALLSAINTS Glossier VICTORIA BECKHAM fenty beauty true religion PANDORA patagonia steve madden Revolve brooklinen fenwick DR MATENS ALLSAINTS Glossier VICTORIA BECKHAM fenty beauty true religion
PANDORA patagonia steve madden Revolve brooklinen fenwick DR MATENS ALLSAINTS Glossier VICTORIA BECKHAM fenty beauty true religion PANDORA patagonia steve madden Revolve brooklinen fenwick DR MATENS ALLSAINTS Glossier VICTORIA BECKHAM fenty beauty true religion
1/3
300M+

Live reviews collected to date

2/3
35K+

Brands across the globe

3/3
shopify
bigcommerce
klaviyo
70+

Tech Integrations and partnership

Advanced Moderation Workspace

  • “What’s on My Desk” Custom Views

    Custom views help you organize moderation around the reviews, filters, and workflows most relevant to them.

  • Media Front and
    Center

    Surface review media directly in moderation workflows so teams can quickly prioritize valuable customer content.

  • Response Templates

    Ready-to-use responses reduce repetitive work, helping teams reply quickly while maintaining brand voice.

  • Bulk Actions

    Apply publish, hide, and escalate actions across large review volumes in one step.

AI-Powered Moderation

  • Smart Sentiment Analysis

    AI scores every review from 1-100% for sentiment so you can publish with confidence and act fast.

  • Auto-Publish by Sentiment

    Automatically publish reviews that meet your sentiment and star rating thresholds.

  • Profanity & Spam Detection

    Automatically flag and filter reviews containing profanity, fake content, or irrelevant submissions.

  • Dedicated Media Moderation

    Photos and videos have their own lane so media never slows down your text review pipeline.

Expert Moderation Services

  • 800+ Stores
    Managed

    Our experienced moderators manage reviews and UGC for top brands across 800+ stores.

  • Full-Service
    Moderation

    We handle approvals, spam detection, and content quality so only authentic reviews get published.

  • Marketing-Ready Reviews

    We surface your best reviews so sales and marketing teams can put them to work immediately.

  • Immediate
    Escalation

    We notify you of reviews requiring immediate follow-up so nothing falls through the cracks.

Lorenzo De Paolis
“What’s very beneficial is Yotpo’s moderation service. Our customer service is usually bombarded, so having Yotpo moderating 90% of the reviews initially has worked well for us in terms of workload on our CS.”
“Our customer service is usually bombarded, so having Yotpo moderating 90% of the reviews initially has worked well for us”
Lorenzo De Paolis eCommerce Business Performance Manager Get a demo

CRM & Workflow Integrations

  • Moderate from Your CRM

    Manage and escalate reviews directly from Gorgias and other CRM tools without switching platforms.

  • Resolve Issues
    Fast

    Surface negative feedback and escalate issues without leaving the tools your team already uses.

  • Escalation
    Workflows

    Flag reviews requiring immediate follow-up and route them to the right team member fast.

FTC-Aligned Compliance

  • Authenticity Badges

    Display verified purchaser, sampling, and incentivized badges so shoppers always know the source of every review.

  • Google Seller Ratings

    Publish product reviews as site reviews to power Google seller ratings and increase click-through rates.

  • FTC-Aligned Workflows

    Built-in compliance tools ensure only authentic, transparent reviews get published at any scale.

FAQs

 What is review management?

Review management includes reviewing, organizing, responding to, and publishing customer reviews. Yotpo provides a central workspace where teams can manage reviews, customer media, comments, tags, and escalations.

How does Yotpo help teams manage reviews more efficiently?

Yotpo provides custom views and filters, predefined response templates, bulk actions, and automated publishing tools. These features help teams reduce repetitive work, stay organized, and move through large volumes of reviews faster.

Can customer photos and videos be managed separately?

Yes. Yotpo surfaces review media within moderation workflows and provides a dedicated way to review customer photos and videos before they are displayed with published reviews.

Can teams respond directly to customer reviews?

Yes. Teams can add public or private comments to reviews. Predefined response templates also help reduce repetitive work and make it easier to reply consistently during high-volume workflows.

Does Yotpo offer review management services?

Yes. Yotpo’s expert moderation team manages reviews and customer content for more than 800 stores. The service includes review approvals, spam detection, content quality review, surfacing marketing-ready reviews, and escalating reviews that require immediate follow-up.

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