Reviews & UGC / Collection

Conversion-Driven Collection

Don’t just collect, convert. Yotpo’s AI captures detailed, media-rich reviews that drive purchases, power AI recommendations, and build authentic trust at scale.
6x higher review and UGC collection
PANDORA patagonia steve madden Revolve tarte brooklinen fenwick DR MATENS ALLSAINTS Glossier VICTORIA BECKHAM fenty beauty true religion PANDORA patagonia steve madden Revolve tarte brooklinen fenwick DR MATENS ALLSAINTS Glossier VICTORIA BECKHAM fenty beauty true religion
PANDORA patagonia steve madden Revolve tarte brooklinen fenwick DR MATENS ALLSAINTS Glossier VICTORIA BECKHAM fenty beauty true religion PANDORA patagonia steve madden Revolve tarte brooklinen fenwick DR MATENS ALLSAINTS Glossier VICTORIA BECKHAM fenty beauty true religion
1/3
300M+

Live reviews collected to date

2/3
35K+

Brands across the globe

3/3
shopify
bigcommerce
klaviyo
70+

Tech Integrations and partnership

Smart Collection Tools

  • Smart Prompts

    AI identifies the topics shoppers care about and guides reviewers to cover them, driving conversions on each PDP.

  • Custom Questions

    Tailor questions to the product and customer so every review delivers relevant, decision-driving content.

  • In-Mail Forms

    Let customers submit reviews directly from their inbox with no extra clicks or drop-off.

  • Visual Reviews

    Make it easy for customers to share photos and videos that build trust and showcase real product experiences.

Multi-Product Review Requests

  • Single Flow, Multiple Reviews

    Let customers review every item in their order through one streamlined email experience.

  • Google Seller
    Ratings

    Collect site and service feedback alongside product reviews to help power your Google Seller Ratings.

  • Reviews on Bundles & Sets

    Send review requests on bundle purchases to be used on both the bundle and individual items PDPs.

Jack Lorentzen
“Yotpo is really just crushing it in terms of the customer ease of leaving a review. In under three minutes, customers can tell us exactly what they loved and didn’t love about their experience.”
“In under three minutes, customers can tell us exactly what they loved and didn’t love about their experience”
Jack Lorentzen Senior Associate at Brooklinen Get a demo

Custom Review Forms

  • Flexible Form
    Builder

    Build branded forms that make reviews feel easy and personal, capturing exactly the information you need.

  • Automatic Post-Purchase Requests

    Trigger review requests automatically after delivery, timed to the purchase for maximum response rates.

  • Rich Metadata

    Capture context like fit, quality, and use case to help shoppers find reviews that match their needs.

Email & SMS Integrations

  • ESP Orchestration

    Integrate with Klaviyo, Attentive, Postscript, and more to keep messaging seamless and avoid duplicative sends.

  • Smart Timing

    Maximize response rates without disrupting the customer experience with time requests and reminders.

  • Unified Flows

    Integrate review requests naturally into your existing marketing journeys, not around them.

Graham Paddon
“We’re really proud of the hundreds of thousands of 5-star reviews we’ve collected over the years, and we wouldn’t have achieved it without Yotpo.”
“We’re really proud of the 100’s of thousands of 5-star reviews we’ve collected, and we wouldn’t have achieved it without Yotpo.”
Graham Paddon Head of Customer Experience Get a demo

Robust Collection Channels

  • Review Collection Campaigns

    Run targeted campaigns when customers are most engaged, driving volume without sacrificing authenticity.

  • On-Site
    Collection

    Capture reviews directly on your site, meeting customers at the moment they are most connected to your brand.

  • Flexible APIs & Sampling Integration

    Build custom collection workflows and connect with sampling partners. Generate reviews across every channel.

  • Built for Every Device

    Experiences tailored to maximize review submission on desktop and mobile.

FAQs

How do you collect reviews from customers?

You collect reviews from customers most reliably by asking at the right moment. Send a timed request soon after purchase, and keep the review itself effortless to leave. Yotpo’s AI smart prompts steer each shopper toward the details that sway other buyers, and native in-mail forms let people respond straight from the inbox, with no extra clicks to lose them.

How do I collect product reviews?

To collect product reviews, pair your post-purchase requests with on-site and in-mail forms that let customers submit in just a click or two. A single Yotpo multi-product email goes further still, capturing product reviews and a site review in one go. One ask does the work of several, and your response rates climb as a result.

What is a passive way to collect reviews?

The most effective passive method is on-site collection. Widgets and forms simply invite shoppers to leave feedback while they browse, so nothing depends on manual outreach. Yotpo backs that up with APIs and product sampling, which means reviews keep arriving quietly in the background – a steady stream of authentic shopper voices, day after day.

What makes Yotpo review collection convert better?

Yotpo review collection converts better because of the quality it captures. It pulls in detailed, media-rich reviews that shoppers trust and quote when they’re deciding, and its AI smart prompts focus reviewers on the high-converting topics that move a sale forward. Brands that deploy native in-mail review requests bear this out, seeing up to 6x more site, product, and visual reviews.

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