The #1 Reviews And UGC Platform

Turn Your Reviews Into Revenue Drivers

Collect high-quality reviews that convert. Answer customer questions, build confidence, and drive lasting growth with Yotpo Reviews.

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15,000+

brands across the globe

higher reviews and UGC collection

400+

total reviews collected to date

100+

integrations with other platforms

increase in conversion

Go Beyond Volume

Collect Reviews That Convert. Capture high-quality, high-context reviews with smarter post-purchase experiences designed to drive action.

Collect Content That Converts

Guide shoppers to leave detailed, relevant reviews with intelligent, context-aware Smart Review Prompts.

Feedback Without the Friction

Let customers leave reviews right from their inbox with In-Mail Review Forms. No extra clicks, just seamless review submission.

Capture Media-Rich Reviews

Easily capture photos, videos, and detailed shopper insights to create engaging, media-rich, authentic reviews.

Strategically Display Reviews to Maximize Conversions

Leverage AI-driven, on-brand displays to guide shoppers toward confident purchase decisions.

Use AI-powered Summaries

Generate concise, topic-focused summaries of reviews to highlight the most relevant insights for shoppers

Highlight Relevant Feedback

Automatically prioritize the most impactful reviews with Smart Sorting, ensuring shoppers see the most relevant feedback first.

Boost Confidence, Cut Returns

Enable shoppers to quickly find what they need, using impactful widgets and filters.

14%

order to review rate

14%

order to review rate

Shoppers find genuine customer experiences invaluable. It's a game changer, crucial to our performance.

Graham Paddon
Head of Customer Experience

66%

higher CVR with SMS

66%

higher CVR with SMS

Reviews aren’t just about acquiring customers, but about keeping them in the community by responding to their feedback.

Emma Standing
Head of Customer Experience & eCommerce

112%

Increase in AOV

112%

Increase in AOV

Customer reviews are invaluable. As a brand we know so much more about our products and what the customers want.

Kim Zorn
Global Performance Director

Turn Reviews Into Strategy

Measure what matters. Use review insights to guide product development, enhance CX, & optimize marketing efforts.

Reviews Atlas

Unlock conversion-boosting insights with our proprietary algorithm, going beyond basic metrics to deliver actionable data.

Stay Ahead of the Competition

Compare your review performance against competitors and gain insights to stay ahead in your industry.

Uncover Strategic Insights

Identify key review themes and sentiment to inform product updates, messaging, and strategic decisions.

Amplify Reach Across Channels

Maximize your brand’s visibility with powerful review syndication across retail, social, search, and review networks.

Boost Reach Through Retailers

Syndicate reviews to top retailers like Walmart, Target, and the Shop App to reach more shoppers at key buying moments.

Supercharge Social Commerce

Power your social commerce strategy with review syndications to platforms like TikTok and Meta.

Stand Out on Search

Increase visibility in search by showcasing reviews through our official partnership with Google.

Tap Into Reviews Networks

Extend your reach even further through syndication access to Bazaarvoice and PowerReviews networks.

New flexible pricing for growing brands

Explore our dynamic pricing options tailored to suit your DTC needs. Choose between flexible monthly payments or cost-saving annual plans.

See full pricing

Collect Smarter

Drive high-quality, conversion-boosting reviews with smart prompts and AI-powered guidance.

Display With Impact

Make reviews more accessible and influential for shoppers with AI reviews summaries, smart sorting and more.

Analyze for Growth

Uncover insights and optimize review performance with AI-driven analysis.

Measure Review Performance
& Convertibility

Goes beyond traditional metrics, scoring reviews on unique factors like quality, recency, and authenticity, giving you a clear picture of what drives conversions.

Benchmark Against Competitors

Compare your reviews against industry benchmarks aand competitors to see where you stand and where you can improve.

Actionable Insights

Reviews Atlas doesn’t just provide the data, it delivers actionable recommendations, offering clear steps to improve your review strategy and boost conversion rates.

WE INTEGRATE WITH 60+ PARTNERS

All integrations

Our Expert-Led Services

Seamless Onboarding
& Implementation

Get up and running effortlessly with basic onboarding for a smooth start. Unlock advanced onboarding for specialized optimizations, tailored to your brand’s needs.

Expert Moderation Services

Managing reviews & UGC for 800+ stores worldwide. AI-powered tools + human expertise provide best in the industry approach, with FTC-aligned guidelines to protect your brand’s reputation.

Customization Services

Customize everything from emails to onsite experiences, no dev work needed. UGC lookbooks, customizations, and expert-crafted designs tailored to your brand & industry to maximize impact.

Business Reviews

With the help of your CSM, deep dive into your performance metrics to assess impact and uncover opportunities. Strategic planning to optimize review collection, display, and syndicatio

Feature Adoption
& Optimization

Ensure you’re leveraging the latest AI-powered innovations and best practices. Get tailored recommendations from your Customer Success Manager to maximize conversion and engagement.

Proactive Guidance & Strategy

Work with your dedicated Customer Success Manager to align reviews with your business goals. Adapt and evolve your strategy to stay ahead of market trends.

Frequently Asked Questions

Why are product reviews important?

Product reviews are vital for building trust and driving sales. Shoppers trust real customer experiences over brand messaging, and nearly all consumers read reviews before making a purchase. Reviews also improve SEO, provide valuable product insights, and help reduce return rates by setting clear expectations. High-quality reviews not only influence buying decisions but also enhance brand reputation and visibility.

How many consumers actually read online reviews?

Nearly 98% of consumers read online reviews before making a purchase. This highlights how critical reviews are in influencing buying decisions and building trust with shoppers. Brands that prioritize collecting and displaying high-quality reviews are more likely to earn customer confidence and drive conversions.

What types of reviews can I collect with Yotpo?

Yotpo provides brands with tools to collect several kinds of valuable feedback. You can gather product reviews and site reviews. These can include star ratings, written feedback, and detailed responses using customizable forms. You can also collect visual user-generated content (UGC) like photos and videos, Q&A entries, and post-purchase questions to gather even more context from your customers. These review types help brands build trust and drive conversions with authentic, content-rich feedback.

Can I collect photo and video reviews with Yotpo?

Yes, absolutely! Yotpo lets your customers easily upload both photos and videos when they leave a product review. Why is this visual UGC so helpful? It gives potential shoppers a much clearer picture of your product's quality, fit, and how people use it in real life. Seeing is believing, right? This significantly boosts trust and makes shoppers feel more confident about buying. You can then feature this visual content in eye-catching galleries right on your site, making your product pages more engaging.

Does Yotpo support review moderation & filtering?

Definitely. Yotpo provides sophisticated tools to manage your reviews effectively. You can manually approve reviews or set up automatic approvals. The platform includes spam detection and profanity filters to keep things clean, and even uses AI to suggest helpful comments. Need to sort through reviews? These features help you ensure only relevant, appropriate content gets published, all while maintaining transparency and authenticity.

How do I request reviews from my customers?

Yotpo makes asking for reviews easy by automating requests through email and SMS. You can set up triggers based on order data, ensuring you ask for feedback at just the right moment after a purchase. We provide customizable, mobile-friendly email templates with simple in-mail forms, making it super easy for customers to submit a response. You can also send reminders or integrate review requests into your loyalty workflows or post-purchase campaigns.

Can I syndicate reviews to Google or Facebook?

You bet! Yotpo lets you syndicate your hard-earned reviews to various retail and social commerce platforms, including popular ones like Google Shopping, Facebook, TikTok Shop, and even Walmart and Target. What's the benefit? Syndicating reviews puts your authentic user feedback right alongside your products on these channels. This boosts your visibility, builds trust instantly, and ultimately increases conversions.

Do you support on-site widgets to display reviews?

Yes, Yotpo offers customizable on-site widgets, including review carousels, star ratings, review highlights widget, and more. Widgets can be embedded on product pages, category pages, or the homepage. Features like smart sorting, AI reviews summaries, variant filtering, and media integration help shoppers find the most relevant and helpful reviews, improving their decision-making experience.

How customizable are the review request emails?

You have a lot of control over how your review request emails look and feel. Yotpo's drag-and-drop email editor lets you easily tailor the branding, layout, subject lines, and specific product blocks. Want to make them personal? You can add dynamic content like product images, reminders about loyalty points, or personalized messages. Plus, you can adjust the language for different audiences, as the platform supports multilingual emails.

Can Yotpo collect reviews in multiple languages?

Yes, Yotpo fully supports collecting and displaying reviews in multiple languages. You can send out review request emails tailored to different languages, and customers can submit their feedback in the language they prefer. Plus, our review widgets feature real-time translation capabilities. Shoppers can also filter reviews by country. This ensures you provide a localized, personalized experience for your customers all around the world.