Earning Rules
earning rules
Loyalty programs powered for established brands.
In GMV across brands leveraging Yotpo Loyalty.
Tech integrations and partnerships.
Reward Engagement
Behaviors
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Drive Long-Term Value
Give customers points for actions that deepen brand connection and build loyalty.
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Reward Key Actions
Points for referrals, reviews, account creation, social follows, SMS sign-ups, and engagement.
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Celebrate Milestones
Recognize birthdays, anniversaries, milestones and custom actions via API.
“By working with Yotpo, we’ve built a loyalty experience that encourages higher AOV, as customers spend more to access unique rewards.”
“The ability to have our loyal customers promote our brand through referrals is the best thing we could do for the program.”
Target Transaction
Behaviors
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Align With Revenue Goals
Incentivize purchases and buying patterns that drive your business forward.
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Reward Purchase Patterns
Points for spend-based earning, purchase frequency, streaks, and category goals.
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Reward Every Transaction
Reward subscriptions, in-store purchases, receipt uploads, and mobile app orders.
Built for Marketers Who Want Control
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No Dev Required
Fine-tune earning rules without engineering support and adjust as strategy evolves.
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Precision Targeting
Schedule rules, target specific cohorts, and restrict by product or order tags.
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Test and Iterate
Apply multipliers, bonuses, or exclusions without disrupting the customer experience.
FAQs
What are flexible earning rules, and why does my eCommerce brand need them?
Shoppers want a reason to stick around, and standard points programs often fall flat. Yotpo Loyalty lets you reward the behaviors that matter most to your business.
Strategic Design: You can design flexible earning rules that drive engagement, purchases, and advocacy.
Targeted Delivery: These rules are targeted to the right customers at the right time.
Endless Options: You have access to 20+ customizable earning rules.
By leveraging these rules, you build a structure for a cycle of engagement that encourages repeat purchases and maximizes customer lifetime value. This is done in a way that is entirely unique to your customer base and business model.
How does Yotpo Loyalty help me reward customer engagement?
You want to drive long-term value for your store. You do that by giving customers points for actions that deepen their brand connection and build loyalty. It is not just about making a sale; it is about building a relationship.
Growth Actions: You can reward key actions like referrals, reviews, account creation, and social follows.
Communication Channels: You can also award points for SMS sign-ups.
General Interaction: Reward general engagement to keep your brand top-of-mind.
Can I reward customers for transactions beyond just spending money?
Absolutely. While traditional spend-based earning is great, you need rules that align with your specific revenue goals. You can incentivize purchases and buying patterns that drive your business forward.
Purchase Patterns: Set up points for spend-based earning, purchase frequency, streaks, and category goals.
Every Transaction: Reward subscriptions, in-store purchases, receipt uploads, and mobile app orders.
Do I need a developer to change or update my earning rules?
The short answer is no. Yotpo Loyalty is built for marketers who want control.
No Engineering Help Needed: You can fine-tune earning rules without engineering support and adjust them as your strategy evolves.
Quick Execution: The platform is easy to build, launch, and iterate.
Safe Experimentation: You can test and iterate by applying multipliers, bonuses, or exclusions without disrupting the customer experience.
How do I target specific customers with unique earning rules?
You do not want to offer the same promotion to your VIPs that you offer to first-time buyers. Yotpo Loyalty provides precision targeting.
Scheduling and Cohorts: You can schedule rules, target specific cohorts, and restrict rules by product or order tags.
Dynamic Journeys: The software offers dynamic segmentation, so that each shopper feels their journey with your brand is personalized.
Can Yotpo Loyalty handle specific milestones like birthdays or anniversaries?
Yes, recognizing your shoppers’ big days is a fantastic way to boost retention. You can celebrate milestones directly within the platform.
Standard Milestones: Recognize birthdays and anniversaries easily.
Custom Milestones: You can also reward custom actions via our API.
Is it possible to connect my earning rules to product reviews?
Yes. While Yotpo Loyalty and Yotpo Reviews are separate, powerful products, they offer excellent cross-product synergies.
Incentivizing Feedback: Brands can award points to customers for leaving feedback with Yotpo Reviews.
Quality Content: This helps you capture high-impact reviews enriched with impactful topics, compelling visuals, and detailed product insights.
How do I know if my earning rules are actually working?
You need clear data to make strategic decisions. Yotpo Loyalty provides the most robust analytics and reporting.
Actionable Data: You get action-oriented insights to help guide you in knowing how to strengthen your program, identifying risks, and finding opportunities for improvement.
Honest Metrics: We believe in conservative reporting that offers marketers true insights into their shoppers’ behavior and trends. We do not inflate your results.
Comprehensive Views: Enjoy robust dashboards that reflect the different elements of your program, including rewards, VIP tiers, referrals, points, and revenue.
Granular Control: Use customizable date ranges and filters so you have the power to target specific trends.
What kind of results can I expect from customizing these rules?
The impact on your bottom line can be significant. Yotpo currently powers over 30,000 loyalty programs for established brands globally.
Massive Volume: There is $150B in GMV across brands leveraging Yotpo Loyalty to drive repeat purchase and retention.
Increased AOV: Jodie Beevers, an eCommerce Manager, noted that by working with Yotpo, they built a loyalty experience that encourages higher AOV, as customers spend more to access unique rewards.
Referral Growth: Beevers also stated that the ability to have loyal customers promote their brand through referrals is the best thing they could do for the program.
Will Yotpo Loyalty integrate with my current tech stack?
A loyalty program cannot live in a vacuum; it needs to connect smoothly with your other development tools.
Extensive Network: Yotpo offers 70+ tech integrations and partnerships.
Seamless Fit: This ensures that your flexible earning rules can pull data from and push data to the tools you already rely on to run your store effectively.
What happens after I launch my flexible earning rules?
Building the right program for your brand is an evergreen effort. You will need software that reflects the dynamic nature of eCommerce.
Dedicated Support: Our passionate CSMs specializing in eCommerce partner with your team to analyze performance, iterate your program, and adopt features.
Constant Evolution: From program framework strategy to technical implementation, we support the ongoing strategy of 4,600 brands globally.
Always Available: You get 24/7 access to support.
How does Yotpo Loyalty compare to other options on the market?
When evaluating loyalty providers, you will likely look at alternatives like Loyalty Lion, Smile, Okendo, Stamped, or Rivo. Yotpo Loyalty distinguishes itself through deep industry experience and structural agility.
Market Maturity: We are the loyalty experts, powering eCommerce loyalty since 2016. We have developed a deep understanding of eCommerce verticals and business models.
Platform Agility: Yotpo leads the market in flexibility and agility, so you are empowered to create unique and branded loyalty experiences.
Expert Guidance: You gain a team of eCommerce loyalty experts who tap into Yotpo’s loyalty experience to guide you in building a dynamic program. We invented the ‘extension of your team’ approach.
