Shopify brands trusting Yotpo Email with their #1 revenue channel
150%
subscriber growth in 6 months
10x
increase in revenue per message
99.5%
average deliverability rate
40%
lower email cost thanks to flexible pricing
Grow your list. Send effective emails to drive revenue.
Everything you need to maximize email revenue– reach a wider audience, design high-converting emails fast, and pinpoint new opportunities to engage.
Grow Your List
Build a high quality email list fast with 10+ forms, pop-ups, and widgets that capture high value customers wherever they are, plus AI triggers that triple CVR by targeting the most optimal time to subscribe.
Design Engaging Emails
Create high-converting emails seamlessly with a flexible drag-and-drop builder, built-in Canva design tools, and AI product recommendations that make emails feel truly 1:1- without the 1:1 effort.
Test & Iterate
Test your emails to learn what works best with your audience- and analyze where subscribers clicked on your email to optimize for better engagement long term.
Segment Your Shoppers
With 180+ data points about shopper activity on-site, purchase history, customer behavior, and AI predictive data, you can target key segments in seconds- or use AI to build your segments based on any prompt.
Build Multi-channel Drip Campaigns
Maximize conversion and save time with multi-step drip campaigns that automate follow-up messages based on actions shoppers take. Plus, drive more revenue by layering in SMS to reach shoppers across both channels.
Trigger Revenue-Driving Flows
By using real-time shopper data and 40+ automated triggers, you can target subscribers in high-intent moments and drive conversions- and see over 33% of email revenue generated by flows.
Unlock Revenue with Free Black Crow AI
With exclusive free access to Black Crow’s List Growth & Identity Resolution, Yotpo brands drive 55% more revenue from abandoned carts and 3x higher pop-up conversion with AI triggers.
Get Insights & Optimize
Build revenue-driving strategy faster with 12+ advanced dashboards that pinpoint missed opportunities to automate revenue across the customer journey, spot email deliverability shifts within key mailboxes, and monitor your email performance over time.
Keep Deliverability High
With dedicated teams monitoring market trends to optimize our deliverability infrastructure, and dashboards tracking detailed inbox performance- there’s a reason brands see 99% delivery.
Pay Only As You Send
Take the complexity out of your email bills by only paying for what you actually send- without having to jump through hoops to pick the perfect plan, estimate your email volume, or upgrade as your list grows.
See Yotpo Email in Action
See firsthand how Yotpo Email helps marketers tap into more email revenue- from growing your subscribers, sending engaging emails, and more.
Yotpo’s Dedication to You
A dedication to your smooth transition
Count on your personal onboarding team to migrate your data- from pop-up styles, to flow logic, to template designs- and build a custom list warming plan just for you.
A team that’s an extension of yours
Get an extra set of hands for your team with a dedicated CSM to spot hidden revenue streams, advance your strategies, and get you the greatest return from your email strategy, faster.
A laser-focus on your deliverability
With dedicated 24/7 teams monitoring market trends and optimizing our deliverability infrastructure, plus a dedicated strategist keeping an eye on your results with recommendations- there’s a reason brands see 99% delivery.
An email marketing platform that goes above & beyond
We go beyond the basics with built-in retention marketing analytics to take your email to the next level- helping you understand your repeat buyers, and spot opportunities to drive more customers for life.
RFM
Eliminate guesswork with customer insights
Analyze how customers break down across high value and high risk segments, then drive revenue with recommended actions- like nurturing high value shoppers into loyalists, and targeting high risk shoppers with automated winbacks.
Retention Dashboard
Put retention performance front and center
See how your key metrics stack up against similar brands and spot areas to improve: like repeat purchase rate, and cohort breakdowns between single, returning, or frequent shoppers.
Repeat Customers Dashboard
Drive more repeat shoppers
Get a clear view into your customers’ purchasing trends: like their average time between orders and AOV per customer- and get recommendations for key opportunities to re-engage shoppers with emails.
Unlimited contacts. Pay as you send.
Get unlimited contacts, and pay only for the emails you actually send- no surprise upgrades or hidden charges. Plus- get free access to Black Crow AI.
Everything you need from an email provider- and then some.
Know Your Audience
Targeted Emails
Analyze Performance
Partnership & Support
Others
Grow your list
Acquire new email subscribers with on-site tools like pop-ups, footer & LPs, at checkout, and more
AI-triggered pop-ups
Get free access* to Black Crow AI’s List Growth tool to trigger pop-ups at the optimal time to boost conversion by 3x. *Annual SMS & Email brands only
AI-powered Identity Resolution
Get free access* to Black Crow AI’s Identity Resolution tool to identify 100% of on-site shoppers by unifying customer data across devices & sessions. *Annual SMS & Email brands only
Shopify-first platform
Our platform is built natively on Shopify so you can leverage the most data points for segments & flows
Others
Email editor & campaigns
Choose from HTML, plain text, or a drag & drop editor to build email designs; or start from a pre-built template
Multi-channel drip campaigns
Build and execute tailored multi-step, Email & SMS campaigns in a single setup to create personalized customer journeys and deliver the right message at the right time.
Trigger automated messages
Target subscribers in the right moments by automating messages when they show high-intent or take action- like making purchases, abandoning carts, and more.
AI-powered abandonments
Get free access* to Black Crow AI’s Identity Resolution which unlocks up to 180% more abandoned cart messages for more recovered revenue. *Annual SMS & Email brands only
Others
Understand email performance
Get visibility into email performance like engagement and revenue to see how your program is performing
Deliverability Analytics
See how your email deliverability is performing across major inbox providers and against benchmarks.
Multi-Channel Analytics
Understand how your Email & SMS programs are performing together and the impact of your communications strategy on your entire business
Audience (RFM) Analytics
Analyze how customers split across high value and high risk segments & turn insights to actions with pre-built segments and flows.
Retention Analytics
See how often customers repurchase, avg time between orders, and how you compare to other brands- with recommended Email & SMS actions.
Others
Pay only for the emails you send
Pay as you send pricing with no surprises and unlimited contacts.
Dedicated onboarding support
Get a team to help you migrate from any email provider to Yotpo- from moving contacts and email templates, to building your list warming plan.
Retention marketing specialist
Partner with a Yotpo strategist who is not only an email expert, but understands your business KPIs holistically
Email deliverability optimization
Dedicated teams monitoring email deliverability trends and optimizing infrastructure to ensure top performance
With changes in the email landscape, we needed a true partner. Yotpo jumped right in to guide us every step of the way.
Curtis Ulrich
Director of eCommerce
58%
average open rates
58%
average open rates
“The numbers are staggering. We see incredible open rates and conversion- while having nearly zero opt outs.”
Matt Catizone
CMO & Managing Partner
47%
lower email costs
47%
lower email costs
“With Yotpo, we have lower costs, better results, and better support. We’re earning more revenue from the channel.”
Chester Bosworth
eCommerce Development Manager
Frequently Asked Questions
What makes Yotpo's Ecommerce Email Marketing Platform different from a generic email service?
Yotpo's Ecommerce Email Marketing Platform isn't just about sending emails; it's about building lasting customer relationships that drive repeat business. Unlike generic email services, Yotpo is built specifically for eCommerce. This means every feature, from the drag-and-drop editor (with 300+ templates and built-in Canva) to the advanced segmentation, is designed to help online stores like yours increase sales and customer lifetime value. The platform focuses on more than just sending blasts; it's about creating personalized, timely, and relevant email experiences that turn one-time buyers into loyal fans.
How can an Ecommerce Email Marketing Platform like Yotpo help me automate my marketing efforts?
Automation is key to scaling your business without scaling your workload. Yotpo's Ecommerce Email Marketing Platform offers powerful automation capabilities that run on autopilot. You can set up automated flows for:
• Welcome Series: Engage new subscribers immediately with personalized offers and introductions.
• Abandoned Cart Recovery: Recapture lost revenue by automatically reminding customers about items left in their carts.
• Post-Purchase Follow-Ups: Thank customers, request reviews, and recommend related products.
• Win-Back Campaigns: Re-engage inactive customers with targeted incentives.
Birthday/Anniversary Emails: Celebrate special occasions with personalized messages and offers.
These automated flows- plus dozens more not mentioned- save you time and ensure that you're communicating with customers at the most impactful moments in their journey.
How does Yotpo's Ecommerce Email Marketing Platform help me personalize my email campaigns?
Personalization is no longer a nice-to-have but is essential for cutting through the noise. Yotpo's Ecommerce Email Marketing Platform goes beyond basic personalization (like using a customer's first name). You can create highly targeted segments based on:
• Purchase History: Target customers who have bought specific products or categories.
• Browsing Behavior: Reach customers who have viewed certain items but haven't purchased.
• Demographics: Segment by location, gender, and other factors.
• Engagement Level: Target active subscribers separately from those who haven't engaged recently.
• RFM: Create segments based on Recency, Frequency, and Monetary Value
This level of segmentation allows you to send highly relevant messages that resonate with each customer, leading to higher open rates, click-through rates, and conversions.
What kind of design tools does Yotpo's Ecommerce Email Marketing Platform offer?
Creating visually appealing emails is crucial for capturing attention. Yotpo's Ecommerce Email Marketing Platform offers a user-friendly drag-and-drop editor that requires no HTML code experience. Key design features include:
• 300+ Pre-Built Templates: Choose from a wide variety of professionally designed templates for different occasions and industries.
• Canva Integration: Seamlessly access Canva's vast library of images, graphics, and design tools directly within the Yotpo platform.
• Mobile Optimization: Ensure your emails look great on any device.
• Customizable Blocks: Easily add and arrange content blocks for text, images, buttons, social media links, and more.
• Brand Consistency: Maintain a consistent look and feel across all your emails with a brand kit you can apply to any design.
How does Yotpo's Ecommerce Email Marketing Platform help improve email deliverability?
Getting your emails into the inbox (and not the spam folder) is critical. Yotpo's Ecommerce Email Marketing Platform is designed to maximize deliverability through:
• Dedicated Infrastructure: Yotpo uses a robust infrastructure optimized for email delivery.
• 1-on-1 Deliverability Expertise: Yotpo's team provides ongoing support and guidance to help you maintain a strong sender reputation- sharing best practices and keeping you up to date with the latest industry trends.
• Authentication Protocols: Yotpo supports industry-standard authentication protocols (SPF, DKIM, DMARC) to verify your sender identity.
• List Hygiene Tools: Yotpo helps you maintain a clean email list by automatically suppressing bounces and unsubscribes- and recommending optimizations for your segments every time you send.
How does the pricing work for Yotpo's Ecommerce Email Marketing Platform?
Yotpo offers flexible, pay-as-you-send pricing for both email and SMS. This means you only pay for what you actually send, making it a cost-effective solution for businesses of all sizes. This is especially beneficial for Ecommerce businesses that experience seasonal fluctuations in their marketing needs. You won't be locked into expensive contracts with unused email allocations- and you won’t pay for your contact list.
Can I A/B test my email campaigns with Yotpo's Ecommerce Email Marketing Platform?
Yes! A/B testing is essential for optimizing your email performance. Yotpo's Ecommerce Email Marketing Platform allows you to easily test different subject lines, content variations, calls to action, and more to see what resonates best with your audience. This data-driven approach helps you continuously improve your campaigns and maximize your results.
Does Yotpo's Ecommerce Email Marketing Platform integrate with other marketing tools?
Yotpo is designed to be part of a larger, integrated marketing ecosystem. While Yotpo itself offers a suite of tools (including SMS marketing, reviews, and loyalty programs), it also integrates seamlessly with other popular Ecommerce platforms and marketing tools. This ensures that your email marketing efforts work in harmony with your overall marketing strategy. Check out our list of integration partners here: https://www.yotpo.com/integrations/
How can AI enhance my efforts on an Ecommerce Email Marketing Platform?
Yotpo leverages AI in-app to streamline and optimize various aspects of your email marketing. This includes:
• Free Black Crow AI: Get free access to Black Crow AI’s List Growth & Identity Resolution just by using Yotpo Email- meaning powerful AI triggers for your pop-ups that find the best time to display (with 3x higher CVR) and more identified on-site visitors.
• Smart Product Recommendations: AI automatically suggests relevant products to include for each subscriber in your emails, increasing the likelihood of conversions.
• Audience Building: You can use AI to generate a segment for you by providing a prompt- or use AI predictive datapoints like likely to churn or likely to purchase.
This AI assistance saves you time and helps you make data-driven decisions to improve your email marketing ROI.
How can I measure the success of my campaigns on Yotpo's Ecommerce Email Marketing Platform?
Yotpo provides comprehensive analytics and reporting to track the performance of your email campaigns. Key metrics you can monitor include:
• Open Rates: The percentage of recipients who opened your email.
• Click-Through Rates: The percentage of recipients who clicked on a link in your email.
• Conversion Rates: The percentage of recipients who completed a desired action (e.g., made a purchase).
• Email Deliverability: All key metrics related to deliverability- like bounce rates, spam report rates, and more- with benchmarks to help you spot problems.
• Revenue Generated: The total revenue attributed to your email campaigns.
• Unsubscribe Rates: The percentage of recipients who unsubscribed from your list.
• Return on Investment (ROI): Yotpo helps track the return on investment for email and SMS campaigns.
These insights allow you to understand what's working, what's not, and how to optimize your campaigns for better results. Yotpo also offers a dedicated Retention Dashboard that gives an in-depth picture of your customer retention performance (like average time between orders, repeat purchase rate, and more) to show the impact of your email and SMS strategies on long-term customer value.