eCommerce Email Marketing for

Yotpo's Ecommerce Email Marketing Platform isn't just about sending emails; it's about building lasting customer relationships that drive repeat business. Unlike generic email services, Yotpo is built specifically for eCommerce. This means every feature, from the drag-and-drop editor (with 300+ templates and built-in Canva) to the advanced segmentation, is designed to help online stores like yours increase sales and customer lifetime value. The platform focuses on more than just sending blasts; it's about creating personalized, timely, and relevant email experiences that turn one-time buyers into loyal fans.

Automation is key to scaling your business without scaling your workload. Yotpo's Ecommerce Email Marketing Platform offers powerful automation capabilities that run on autopilot. You can set up automated flows for:
• Welcome Series: Engage new subscribers immediately with personalized offers and introductions.
• Abandoned Cart Recovery: Recapture lost revenue by automatically reminding customers about items left in their carts.
• Post-Purchase Follow-Ups: Thank customers, request reviews, and recommend related products.
• Win-Back Campaigns: Re-engage inactive customers with targeted incentives.
Birthday/Anniversary Emails: Celebrate special occasions with personalized messages and offers.
These automated flows- plus dozens more not mentioned- save you time and ensure that you're communicating with customers at the most impactful moments in their journey.

Personalization is no longer a nice-to-have but is essential for cutting through the noise. Yotpo's Ecommerce Email Marketing Platform goes beyond basic personalization (like using a customer's first name). You can create highly targeted segments based on:
• Purchase History: Target customers who have bought specific products or categories.
• Browsing Behavior: Reach customers who have viewed certain items but haven't purchased.
• Demographics: Segment by location, gender, and other factors.
• Engagement Level: Target active subscribers separately from those who haven't engaged recently.
• RFM: Create segments based on Recency, Frequency, and Monetary Value
This level of segmentation allows you to send highly relevant messages that resonate with each customer, leading to higher open rates, click-through rates, and conversions.

Creating visually appealing emails is crucial for capturing attention. Yotpo's Ecommerce Email Marketing Platform offers a user-friendly drag-and-drop editor that requires no HTML code experience. Key design features include:
• 300+ Pre-Built Templates: Choose from a wide variety of professionally designed templates for different occasions and industries.
• Canva Integration: Seamlessly access Canva's vast library of images, graphics, and design tools directly within the Yotpo platform.
• Mobile Optimization: Ensure your emails look great on any device.
• Customizable Blocks: Easily add and arrange content blocks for text, images, buttons, social media links, and more.
• Brand Consistency: Maintain a consistent look and feel across all your emails with a brand kit you can apply to any design.

Getting your emails into the inbox (and not the spam folder) is critical. Yotpo's Ecommerce Email Marketing Platform is designed to maximize deliverability through:
• Dedicated Infrastructure: Yotpo uses a robust infrastructure optimized for email delivery.
• 1-on-1 Deliverability Expertise: Yotpo's team provides ongoing support and guidance to help you maintain a strong sender reputation- sharing best practices and keeping you up to date with the latest industry trends.
• Authentication Protocols: Yotpo supports industry-standard authentication protocols (SPF, DKIM, DMARC) to verify your sender identity.
• List Hygiene Tools: Yotpo helps you maintain a clean email list by automatically suppressing bounces and unsubscribes- and recommending optimizations for your segments every time you send.

Yotpo offers flexible, pay-as-you-send pricing for both email and SMS. This means you only pay for what you actually send, making it a cost-effective solution for businesses of all sizes. This is especially beneficial for Ecommerce businesses that experience seasonal fluctuations in their marketing needs. You won't be locked into expensive contracts with unused email allocations- and you won’t pay for your contact list.

Yes! A/B testing is essential for optimizing your email performance. Yotpo's Ecommerce Email Marketing Platform allows you to easily test different subject lines, content variations, calls to action, and more to see what resonates best with your audience. This data-driven approach helps you continuously improve your campaigns and maximize your results.

Yotpo is designed to be part of a larger, integrated marketing ecosystem. While Yotpo itself offers a suite of tools (including SMS marketing, reviews, and loyalty programs), it also integrates seamlessly with other popular Ecommerce platforms and marketing tools. This ensures that your email marketing efforts work in harmony with your overall marketing strategy. Check out our list of integration partners here: https://www.yotpo.com/integrations/

Yotpo leverages AI in-app to streamline and optimize various aspects of your email marketing. This includes:
• Free Black Crow AI: Get free access to Black Crow AI’s List Growth & Identity Resolution just by using Yotpo Email- meaning powerful AI triggers for your pop-ups that find the best time to display (with 3x higher CVR) and more identified on-site visitors.
• Smart Product Recommendations: AI automatically suggests relevant products to include for each subscriber in your emails, increasing the likelihood of conversions.
• Audience Building: You can use AI to generate a segment for you by providing a prompt- or use AI predictive datapoints like likely to churn or likely to purchase.
This AI assistance saves you time and helps you make data-driven decisions to improve your email marketing ROI.

Yotpo provides comprehensive analytics and reporting to track the performance of your email campaigns. Key metrics you can monitor include:
• Open Rates: The percentage of recipients who opened your email.
• Click-Through Rates: The percentage of recipients who clicked on a link in your email.
• Conversion Rates: The percentage of recipients who completed a desired action (e.g., made a purchase).
• Email Deliverability: All key metrics related to deliverability- like bounce rates, spam report rates, and more- with benchmarks to help you spot problems.
• Revenue Generated: The total revenue attributed to your email campaigns.
• Unsubscribe Rates: The percentage of recipients who unsubscribed from your list.
• Return on Investment (ROI): Yotpo helps track the return on investment for email and SMS campaigns.
These insights allow you to understand what's working, what's not, and how to optimize your campaigns for better results. Yotpo also offers a dedicated Retention Dashboard that gives an in-depth picture of your customer retention performance (like average time between orders, repeat purchase rate, and more) to show the impact of your email and SMS strategies on long-term customer value.