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Marketing Tel Aviv

Senior Co-Marketing Lead

If you shop online (and who doesn’t these days?), then chances are you’ve already interacted with Yotpo. We’re a leading eCommerce marketing platform, on a mission to help brands of all sizes accelerate their growth through exceptional customer experiences. Loyalty programs, SMS marketing, reviews, and visual user generated content are our bread and butter, but we have more solutions up our sleeve, too.

We have teams across the world, including the US, UK, Israel, Bulgaria and Australia — and we’re still growing. Yotpo secured a $230 million fundraising round in March 2021, our valuation is now $1.4 billion, and our primary goal is to deliver the best technology in the industry. You can hear all about it in our latest brand video.

https://youtu.be/eAdYLzvuvFo

Sound exciting? Then read on, because we’re in pursuit of the best and the brightest minds to help us achieve our vision.

As Yotpo's Senior Co-Marketing Lead, you will build marketing relationships with Yotpo’s leading ecosystem partners, plan and manage the execution of joint marketing campaigns and possess the ability to take the initiative to complete complex tasks and projects quickly and autonomously. You will react with appropriate urgency to situations that require a quick turnaround, switch gears at a moment's notice, and take effective action to accelerate demand generation and value to trusted partners. This role will be pivotal in supporting the accelerated growth of the marketing department. 

You will be working within the Partner Marketing team, a global team responsible for supporting the entire partner life cycle through meaningful marketing touch-points, and working synergically with various teams in the Marketing organization. You will work closely with Yotpo’s global channel teams as well as our trusted partners on conceptualizing campaigns and will manage them independently end to end. 

We are looking for a strong communicator with a track record of success and hands-on experience developing and writing content and marketing materials. 

Proven experience managing and prioritizing multiple projects while working with a number of internal stakeholders. An experienced people manager with great interpersonal skills  

A fearless networker who enjoys operating out of their comfort zone and isn't afraid of a bit of schmoozing, who thrives juggling many projects, staying calm and organized.

You will: 

  • Own and manage the entire co-marketing channel
  • Shape global co-marketing strategies, develop and launch innovative programs, and help steer regional executions to drive partner value and support Yotpo’s product narrative.
  • Build and maintain production, processes and calendar of global co-marketing campaigns
  • Build and maintain  marketing relationships with leading ecosystem partners
  • Develop GTM plans with leading marketing partners 
  • Oversee and manage projects and campaigns aimed to drive value to ecosystem partners 
  • Establish a co-marketing measurement framework for tracking, analyzing and reporting co-marketing growth and enabling ROI positive outcomes, and communicate success to the broader organization
  • Be a cross-functional leader, collaborating closely with marketing demand gen product unites, content marketing, partnerships, brand, and more to drive high impact results

About you:

  • 5+ years of experience in partner marketing/customer marketing/ partnerships /marketing
  • 2+ years of experience managing a team 
  • Experience working in a SaaS company, ideally within the retail/eCommerce or digital marketing landscape (e.g. SaaS, agency, platform)
  • BA in Marketing/Business/Communications/Journalism or related degree preferred
  • Proven experience in marketing materials production 
  • Exceptional project management skills and the ability to multitask
  • Proven content writing skills highly preferred
  • Experience with Salesforce.com 
  • Native English speaker with excellent communication skills

Bonus points for: 

  • Experience in fast growing tech startup / B2B SaaS / e-commerce.

If you don’t meet 100% of the qualifications outlined above, that’s okay! We believe in hiring people, not just skills. If you have a passion to learn and are excited about eCommerce and technology, then we want to hear from you.

About Yotpo Israel:

You’ll be working alongside awesome people where your voice is heard and your perspective is encouraged. Come join us and help us build a global company where we're all proud to belong.

Yotpo is also committed to diversity, equity, and inclusion, and we want teammates who are similarly passionate about pushing for change in our industry.

Yotpo is for everyone, and we’re committed to anti-racist work. We welcome and employ people regardless of race, color,  gender identity, religion, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We are proud to be an equal opportunity employer.

You can find us here:
When you apply to a job on this site, the personal data contained in your application will be collected by Yotpo (“Controller”).

Your personal data will be processed for the purposes of managing Yotpo’s recruitment related activities and will be shared with Greenhouse Software, Inc., a cloud services provider located in the USA and engaged by Yotpo to help manage its recruitment and hiring process. Accordingly, if you are located outside of the United States, your personal data will be transferred to the United States once you submit it through this site and will be subject to appropriate additional safeguards under Privacy Shield Framework. Your personal data will be retained by Yotpo as long as Yotpo determines it is necessary to evaluate your application for employment.
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