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Crain's 2019 Built in 2021
Marketing New York

Demand Generation Marketing Manager

If you shop online (and who doesn’t these days?), then chances are you’ve already interacted with Yotpo. We’re a leading eCommerce marketing platform, on a mission to help brands of all sizes accelerate their growth through exceptional customer experiences. Loyalty programs, SMS marketing, reviews, and visual UGC are our bread and butter, but we have more solutions up our sleeve, too.

We have teams across the world, including the US, UK, Israel, Australia, and the Philippines — and we’re still growing. Yotpo secured a $230 million fundraising round in March (you can call us a unicorn: our valuation is now $1.4 billion), and our primary goal is to deliver the best technology in the industry. You can hear all about it in our latest brand video

Yotpo is looking for a Demand Generation Marketing Manager to join our team. You will help execute marketing campaigns (through channels such as email, events, webinars, paid acquisition and more) to retain our existing customer base, understand customer needs and pain points and identify areas of opportunity for revenue expansion. You work well with cross-functional departments such as partners, sales and client success to align on target accounts, quarterly goals and opportunities. You're a person who has a lot of ideas, loves marketing and isn’t afraid to try new things across various marketing channels.

You will: 

  • Craft and deliver breakthrough marketing campaigns and supporting content via relevant mediums and channels, including but not limited to web, email, events, paid and organic social media, to drive engagement, pipeline and ultimately ACV
  • Find new opportunities and develop innovative marketing tactics  to introduce new products to our existing customer base
  • Orchestrate, negotiate, prioritize and manage project deliverables with other members of the marketing organization
  • Work cross-functionally with internal teams (outside of the marketing org) to build project roadmaps, strategies, and execution plans for our existing customer database.
  • Partner with CSM and Sales and operations teams to support pipeline goals
  • Continuously measure and communicate the effectiveness of marketing programs, leveraging data to improve on methods of driving demand, revenue and to further brand recognition

About you:

  • 2+ years in B2B SaaS or Marketing 
  • Excellent writing skills with a focus on storytelling
  • Experience working with a sales team to meet MQL and ACV goals
  • Keen eye for detail with an innovative approach to marketing 
  • Strong communication and presentation skills
  • Familiarity with sales & marketing software, preferably Salesforce and Marketo.
  • Bachelor or University Degree
  • Must have a valid U.S. work authorization to apply

If you don’t meet 100% of the qualifications outlined above - that’s okay, nobody’s perfect! We believe in hiring people, not just skills. We encourage you to apply if you think this is a role that would make you excited to come into work every day.

About Yotpo:

  • 100% coverage of employee medical premiums; 90% coverage of dependent/family premiums.
  • Comprehensive dental, life, disability and vision coverage.
  • Generous PTO, holidays and flex days.
  • Company sponsored 401K matching.
  • Pre-tax Commuter and Healthcare benefits.
  • Paid leave for new parents and Dependent Care FSA.
  • Individualized career development, rewards and recognition.
  • Wellness and philanthropic programming and events.
  • In light of the global pandemic, all Yotpo teams are working in a remote capacity. When we return to the office, we expect we’ll be working in a hybrid model.

Yotpo’s employee-centric culture has consistently earned us coveted spots on Crain’s and BuiltInNYC’s Best Places to Work lists. Directly inspired by employee feedback, Yotpo programming includes diversity & inclusion efforts, a mentorship program, and affinity groups like Yotpo Cares and Women at Work. You’ll be working alongside awesome people where your voice is heard and your perspective is encouraged.

Yotpo champions diversity. We welcome and employ people regardless of race, color, ancestry, religion, gender, gender identity, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We are proud to be an equal opportunity employer.

You can find us here:
When you apply to a job on this site, the personal data contained in your application will be collected by Yotpo (“Controller”).

Your personal data will be processed for the purposes of managing Yotpo’s recruitment related activities and will be shared with Greenhouse Software, Inc., a cloud services provider located in the USA and engaged by Yotpo to help manage its recruitment and hiring process. Accordingly, if you are located outside of the United States, your personal data will be transferred to the United States once you submit it through this site and will be subject to appropriate additional safeguards under Privacy Shield Framework. Your personal data will be retained by Yotpo as long as Yotpo determines it is necessary to evaluate your application for employment.
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