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Marketing Tel Aviv

Employer Brand Marketing Manager

The technology sector has never been so exciting, and the hottest part of tech today? eCommerce. Founded in Israel, Yotpo is a superstar company in eCommerce with $176M in VC funding and best known for creating must-have marketing technology for brands that sell online. We have over 30,000 customers famous for driving the direct-to-consumer revolution: Patagonia, Steve Madden, GoPro, MVMT, Pura Vida, Brooklinen, Helly Hansen, Ikea and more.

With 400+ employees worldwide and growing exponentially, Yotpo is opening a brand new role to position the company as the perfect place for ambitious candidates and top-tier tech talent. 

A member of Yotpo’s global Brand team, the Employer Brand Manager is a champion of talent experience and will be responsible for building Yotpo’s employer brand from scratch. You will create a platform to showcase Yotpo as an amazing place to work with fun, inspiring, brilliant people on the team, and the ideal place to grow your career. You’ll run exciting and innovative programs to drive awareness and attract the best talent—engineers, developers, product leaders and so much more.  It’s the first role of its kind at Yotpo, and we’re excited to have someone come and build this discipline from the ground up!

 

Responsibilities

  • Establish a global employer brand identity that showcases Yotpo’s unique personality and culture and its merits as a home for great talent, in collaboration with Brand teammates, Yotpo’s amazing Studio team, and HR stakeholders
  • Own and execute recruitment-focused marketing programs, starting with Israel, including ad campaigns, PR and social media efforts, and virtual and (eventually) offline meet-ups and events
  • Elevate the Yotpo employer brand and narrative on candidate-facing channels, including on Yotpo.com, social, job boards, review sites and social groups 
  • Measure, analyze, and regularly report performance to executive, marketing and recruitment leadership an

Desired Skills and Experience

  • 3-4 years experience in marketing, creating strategy and hands-on execution of a range of marketing campaigns including paid ads, social, referral programs and PR
  • Highly creative and opportunistic, ability to jump on current, local, and cultural events and use guerilla tactics to quickly create engagement campaigns that can help us stand out in a crowded marketplace
  • Entrepreneurial mindset with strong organizational skills and results-driven
  • Excellent communication and storytelling ability (verbal and written)
  • Fluent in English and Hebrew
  • Understanding and experience working with product and engineering teams and culture
  • Experience collaborating with a global team
  • Be a people person! You enjoy getting to know people and amplify their stories to show the human side (the best side) of the work experience
You can find us here:
When you apply to a job on this site, the personal data contained in your application will be collected by Yotpo (“Controller”).

Your personal data will be processed for the purposes of managing Yotpo’s recruitment related activities and will be shared with Greenhouse Software, Inc., a cloud services provider located in the USA and engaged by Yotpo to help manage its recruitment and hiring process. Accordingly, if you are located outside of the United States, your personal data will be transferred to the United States once you submit it through this site and will be subject to appropriate additional safeguards under Privacy Shield Framework. Your personal data will be retained by Yotpo as long as Yotpo determines it is necessary to evaluate your application for employment.
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