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Crain's 2019 Built in 2021
Marketing New York

Director of Demand Generation

As Yotpo’s Director of Demand Generation, you will be responsible for the strategy and execution of integrated marketing campaigns to drive qualified pipeline for Yotpo. The ideal candidate will be a strong influencer, embrace a collaborative approach and have with a strong command of all demand gen channels.

Working in close alignment with sales and marketing leadership, you'll create, curate and distribute content to build pipeline and move prospects through the funnel. You'll understand our buyer personas and consider the end-to-end customer experience, evaluating and improving messaging and communication formats for optimal results.

If you shop online, you’ve likely used Yotpo. We’re the leading eCommerce marketing platform, helping thousands of forward-thinking brands like Patagonia, Rebecca Minkoff, MVMT, Bob’s Discount Furniture, and Steve Madden accelerate growth and create loyal customers. We’re a Series E, Forbes Cloud 100 company and perennial Best Place to Work with offices in New York, London, Boston, Sofia, and Tel Aviv.

You will:

  • Define Account Based Marketing strategy and execution to Yotpo’s Mid-market and Enterprise segments 
  • Plan, execute and measure customer acquisition programs incorporating different functions such as SDRs, content marketing, events, partners, and online channels
  • Develop quarterly marketing plans to meet Marketing Qualified Leads (MQLs) goals, track forecast to goal, and communicate said plans and forecasts to internal stakeholders and management
  • Partner with product marketing colleagues to develop compelling content to support various marketing campaigns and align with buyer's journey
  • Seek out industry best practices, experiment with new approaches and tools, and be disciplined and analytical in measuring and sharing results
  • Be an integral part of the on-going strategic discussion about our objectives, the buyer's journey, and the stages of the lead lifecycle
  • Consistently measure program success and continually optimize campaigns to drive incremental results

Ideally, you’ll bring:

  • 5+ years of experience in marketing, specifically in a demand generation role, ideally at an eCommerce software or B2B SaaS company
  • Experience with Account Based Marketing - from strategy to executionAn understanding of lead nurturing and the need to message differently to different profiles
  • Keen analytical ability and curiosity to delve into the data and understand what's working
  • A highly results-oriented approach, with motivation to meet and exceed objectives
  • Outstanding written and verbal communications
  • An eye for quality content and design (and the drive to achieve it)
  • Knowledge of marketing automation tools and technologies such as Marketo and Salesforce
  • Ability to prioritize and manage multiple initiatives simultaneously in a fast-paced environment

If you don’t meet 100% of the qualifications outlined above - that’s okay, nobody’s perfect! We believe in hiring people, not just skills. We encourage you to apply if you think this is a role that would make you excited to come into work every day.

About Yotpo:

  • 100% coverage of employee medical premiums; 90% coverage of dependent/family premiums.
  • Comprehensive dental, life, disability and vision coverage.
  • Generous PTO, holidays and flex days.
  • Company sponsored 401K matching.
  • Pre-tax Commuter and Healthcare benefits.
  • Paid leave for new parents and Dependent Care FSA.
  • Individualized career development, rewards and recognition.
  • Wellness and philanthropic programming and events.
  • In light of the global pandemic, all Yotpo teams are working in a remote capacity. When we return to the office, we expect we’ll be working in a hybrid model.

Yotpo’s employee-centric culture has consistently earned us coveted spots on Crain’s and BuiltInNYC’s Best Places to Work lists. Directly inspired by employee feedback, Yotpo programming includes diversity & inclusion efforts, a mentorship program, and affinity groups like Yotpo Cares and Women at Work. You’ll be working alongside awesome people where your voice is heard and your perspective is encouraged.

Yotpo champions diversity. We welcome and employ people regardless of race, color, ancestry, religion, gender, gender identity, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We are proud to be an equal opportunity employer.

You can find us here:
When you apply to a job on this site, the personal data contained in your application will be collected by Yotpo (“Controller”).

Your personal data will be processed for the purposes of managing Yotpo’s recruitment related activities and will be shared with Greenhouse Software, Inc., a cloud services provider located in the USA and engaged by Yotpo to help manage its recruitment and hiring process. Accordingly, if you are located outside of the United States, your personal data will be transferred to the United States once you submit it through this site and will be subject to appropriate additional safeguards under Privacy Shield Framework. Your personal data will be retained by Yotpo as long as Yotpo determines it is necessary to evaluate your application for employment.
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