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Marketing Tel Aviv-Yafo

Growth Manager - SMS

Yotpo is looking for a talented, hands-on Growth Manager, who thrives at the intersection of marketing, data analysis, and product to join the Growth team to lead our usage strategy for the SMS Marketing Product (SMSBump).

The ideal candidate has experience in marketing, user behavior, a passion for analytics, technical skills, and an interest in UI/UX.

Primary Responsibilities

  • Increase customers’ SMS usage by developing, executing, and managing growth initiatives end-to-end
  • Lead the SMS marketing usage strategy and execution through all marketing and product touchpoints
  • Create knowledge enrichment programs and collaterals such as guides, emails, walkthroughs, videos, webinars, and more to help educate our customers on how to better use our SMS Marketing product
  • Develop a deep understanding of client needs and their lifecycle journey through both quantitative and qualitative analysis
  • Be the “go-to” person for SMS usage performance, you will be the expert on everything related to SMS usage
  • Collaborate with our SMS Marketing team, Marketing, Design, Product, Product Marketing & Customer Success


  • 2+ years of experience in either Marketing / Growth marketing / Product Growth / Analytics  - Must
  • Experience with data analysis and analytics tools - Must
  • Self-motivated, hands-on with a proactive attitude - Must
  • Experience with creating, optimizing, and managing marketing campaigns & web assets - Big advantage
  • Experience in SaaS / B2B / eCommerce – Big advantage
  • Experience using data to analyze and understand users' behavior across the entire user journey - Big advantage
  • Solid knowledge of marketing tools (Amplitude / MixPanel, Intercom / Drift, Appcues etc) - Advantage
  • Excellent communication and interpersonal skills, as well as a very high level of English, both written and spoken

If you don’t meet 100% of the qualifications outlined above - that’s okay! We believe in hiring people, not just skills. We encourage you to apply if you think this is a role that would make you excited to come into work every day.

About Yotpo:

Yotpo is the leading eCommerce marketing platform, helping thousands of forward-thinking brands like Rebecca Minkoff, MVMT, Bob’s Discount Furniture, and Steve Madden accelerate direct-to-consumer growth. Our single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more, empowering brands to create smarter, higher-converting experiences that spark and sustain customer relationships. We integrate with the tools online businesses use every day, including Google, Instagram, top eCommerce platforms, and the rest of the martech stack. Yotpo is a Forbes Cloud 100 company with offices worldwide including New York, London, and Tel Aviv.


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