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Product Tel Aviv-Yafo

Product Manager - Visual Marketing

As a Product Manager leading our Visual Marketing product line, you will be responsible for successfully leading the product strategy, roadmap and execution - shipping products to market that create superior value to our customers. You will be working extensively with our customers, Client Success Managers, Product Marketing, R&D, Design & Sales.

Our visual platform owns all of Yotpo's video & image assets.  The product focuses on enabling our marketers to curate, manage and display visual content, aimed at increasing brand authenticity, engagement and conversions. This product line is also responsible for Yotpo Ads, a tool which allows original, verified customer reviews, images and videos,  to immediately be made into optimised Facebook Ads. Marketers can target specific audiences in just one click, based on Yotpo’s use of existing Facebook data.

Our ideal candidate is a true leader, that is able to define what success looks like, get all stakeholders excited & aligned, and ship products that are consistent with our customers’ needs. We are looking for someone with passion for technology, innovation and e-commerce.


  • Setting & communicating the vision and true north of the VMS product-line
  • Ensuring your products fits in with the overall company and product strategy
  • Working closely with multiple stakeholders and executives in the company, being the focal point for all decisions around your product
  • Being a major force in helping defining & driving the VMS product-line revenues, win rates & customer retention
  • Developing a strong understanding of the market, competition, customers and the business
  • Leading cross-departmental initiatives related to your product line
  • Collaborating closely with R&D and Design during scoping and product development
  • Creating and managing KPIs, roadmaps, project plans and product specifications
  • Building product prototypes and mock-ups, prioritizing and creating detailed product specifications, business rules, flows, use cases, and user stories
  • Working closely with BI, monitoring and turning “numbers” into actions
  • Leading customer interviews, usability tests and Betas


  • At least 3-4 years of product management experience
  • Experience working in B2B2C / SaaS / ecommerce marketing - an advantage
  • Strong command of all aspects of the product development lifecycle
  • Strong UX/UI abilities with proven experience in shipping UX oriented products
  • Passion for combining technology and design to create excellent user experience
  • Highly analytical background and proven attention to detail
  • Exceptional communication skills and proficiency in English
  • Ability to travel to our NY offices at least once a quarter


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