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Marketing Tel Aviv-Yafo

Growth Marketing Copywriter

As a Growth Marketing Copywriter, you’ll join Yotpo’s Growth Team in Tel Aviv. You’ll use your excellent writing, editing and proofreading skills to craft performance copy, including website content, landing pages, chatbot flows, search & social ads, and more. 

You’ll be responsible for taking our content to the next level, whether that’s identifying SEO opportunities or writing organic traffic-driving blog posts. 

The heart and soul of this role is writing. We’re looking for someone who’s just as excited by spelling and grammar as they are by the thought of top brands clicking on their ads.


  • Write performance-oriented content, including blog posts, ads, website copy, campaign narratives, chatbot flows, microcopy, case studies, emails, and more
  • Own all paid ads copy, including Google Ads, Instagram, Facebook, LinkedIn, and many more
  • Drive Yotpo’s organic traffic strategy, by identifying and executing on opportunities for growth
  • Support our Demand Generation needs with optimized email and chatbot copy, including extensive content review
  • Stay up-to-date with the latest eCommerce trends, acting as the main point of knowledge for everything related to the industry
  • Analyze Yotpo blog’s performance and develop a content strategy to continuously optimize the traffic
  • Collaborate with the entire Marketing team to initiate and manage new projects from idea to execution
  • Work with our Growth Managers, Demand Generation and Content team to understand content performance and continuously optimize copy 
  • Work with SEO agencies to identify new content opportunities and to optimize existing content


  • 1+-years-experience in Marketing / Content Writing / Copywriting - must
  • Native written English - must
  • A passion for writing and creative thinking - must
  • An extreme — bordering on obsessive — attention to detail - must
  • High-level spoken Hebrew - advantage
  • Experience in B2B SaaS marketing - advantage
  • Excellent written communication skills 



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