Email Marketing, Associate Manager

Role & Responsibilities:

Warby Parker is looking for a 1:1 Marketing Associate Manager to help our broader 1:1 Marketing team build and manage our outbound customer communications. We’re seeking someone super-organized, proactive, detail-oriented, and highly collaborative—someone who’s eager to dive in and help scale our programs. In this role, you’ll be a key member of the broader Growth team, using 1:1 marketing channels to engage customers in original ways, personalize communications with data, drive revenue, deliver insights, and build loyalty and brand equity. Intrigued? Keep reading!

What you’ll do:

• Manage the day-to-day tasks associated with the creation process of our 1:1 messages (email, SMS, and push), including concepting and creative, development and deployment, and reporting and analysis
• In collaboration with members of the 1:1 team, produce creative briefs for upcoming 1:1 marketing messages—outlining goals, design considerations, audience segmentation, and testing plans
• Develop robust audience segments and deliver personalized messages across channels according to a strategic communications roadmap
• After briefing, track and oversee the delivery of all necessary assets, including copy, design, and product selections (making sure we’re sticking to preset timelines)
• Compile campaign assets and performance reports to keep stakeholders informed
• Become a total expert in our marketing platform, taking specs from the campaign briefs and translating them into compelling and high-performing campaign builds
• Conduct continuous testing and own the after-the-fact analysis to consistently optimize our marketing efforts and ultimately grow the business

Who you are:

• Backed by 3+ years of experience in email marketing, preferably with an ecommerce or direct-to-consumer brand
• The proud owner of a bachelor’s degree
• Able to work with a major email service provider (such as Iterable or Braze) to set up one-off marketing emails
• Someone detail-oriented with a creative *and* analytical mindset who loves to share findings and actionable insights
• A quick learner with a genuine interest in improving systems, processes, and our overall 1:1 program
• Skilled at prioritizing and managing multiple projects, taking initiative, and working collaboratively in a fast-paced environment
• An excellent communicator—in person, online, via smoke signal!
• Not on the Office of Inspector General’s List of Excluded Individuals/Entities (LEIE)

Benefits:

• Health, vision, and dental insurance
• Life and AD&D Insurance
• Flexible vacation policy
• Paid Holidays
• Retirement savings plan with a company match
• Parental leave (non-birthing parents included)
• Short-term disability
• Employee Assistance Program (EAP)
• Bereavement Support
• Education Reimbursement
• Free eyewear
• And more (just ask!)