Lifecycle Marketing Manager

Role & Responsibilities:

Join our dynamic team and spearhead the strategy that keeps our brand at the cutting edge of the specialty coffee industry. As the Manager of Lifecycle Marketing, you will be the driving force behind nurturing our robust subscriber base, and creating seamless and satisfying customer experiences across all sales channels. Your mission will be to develop and implement innovative retention strategies that keep subscribers engaged, reduce churn, and boost revenue. If you have a passion for growth, a talent for data-driven decision-making, and a vision for creating value, you’re the game-changer we’re looking for.

• Develop and execute innovative strategies to boost subscriber retention, enhance customer loyalty, and increase order frequency across both e-commerce (Shopify) and retail (Square) channels.
• Harness behavioral data to create targeted lifecycle campaigns that resonate with customers at every stage, turning first-time buyers into lifelong brand advocates.
• Design targeted winback campaigns to reactivate dormant subscriptions and re-engage lapsed customers.
• Work with the coffee department to overhaul subscription offerings and loyalty programs, ensuring they align with customer behaviors and address common issues.
• Reduce churn across both new and existing customers, all while keeping a close eye on key performance indicators.
• Dive deep into data, developing both quantitative and qualitative insights into our subscriber base, analyzing activation cohort performance, product-specific subscription behaviors, and subscriber tenure to drive revenue retention across all subscriber stages.
• Utilize your deep understanding of marketing technologies to manage and optimize email campaigns, website navigation, and account management features, ensuring a frictionless customer journey.
• Apply a rigorous testing approach to refine campaigns and drive continuous improvement in customer engagement and retention.
• Translate complex data insights into actionable strategies that boost revenue and foster a community of loyal customers.
• Follow all Verve policies, procedures, and processes
• Have a passion for coffee!

Qualifications:

• Experience working for a subscription ecommerce business and a deep understanding of subscription and subscriber retention
• 4+ years of proven experience in lifecycle marketing, customer retention, and data analysis within a ecommerce environment
• Excellent cross-functional collaboration abilities
• Strategic mindset with an analytical approach to decision-making
• Deep analytical capabilities with experience with data analysis and an innate ability to derive actionable insights from large and complex data sets
• Strong understanding of consumer digital, ecommerce and subscription behavior and using a diverse set of marketing technology platforms such as, CRM, CDP, CMS, BI, ecommerce and subscription management systems to drive results
• Previous experience building, executing, and scaling acquisition and retention campaigns from concept to completion, both visually and technically.
• Ability to develop engaging email and sms layouts that are compatible across devices and email providers.
• Ability to maintain a database of subscribers, managing list hygiene, deliverability and compliance.
• Ability to use data to identify anomalies or emerging trends to optimize campaigns.
• Basic design capabilities, including mocking up concepts and making quick customizations with HTML and CSS.
• Experience with multi-variant testing and working with data feeds for automated emails.
• Teamwork, functioning as part of an energetic team who all contribute ideas, hands-on work and execution to deliver fast, functional campaigns.

Benefits:

• Available to all employees
• Competitive Hourly wage
• Employee Assistance Program (EAP) – Physical and mental health, financial and legal coaching available at no cost to the employee
• Free coffee with every paycheck and 30% employee discount on all merchandise, whole bean, beverages, and food items
• Continuing coffee education classes
• Mentorship and positive work environment
• Paid sick time
• After 60 days of employment
• Healthcare Benefits (for full-time employees working over 30 hours per week) including medical, dental, vision and 401k
• Holiday Pay after 90 days of employment.
• Eight observed holidays per year
• Compensation will be commensurate with experience and location.