CRM Audience Manager

Role & Responsibilities:

This position fully supports the ongoing mobile, email, social, on site and direct mail targeted campaigns. Campaign execution at Ulta Beauty is fast paced and complex. Our team works closely with cross functional partners to drive sales and engagement with our world class loyalty program. This role encompasses marketing execution strategies, complex customer segmentation, testing strategies, reporting and making recommendations for continuous improvement. This position provides short and long-term strategic support and insights for our evolving and dynamic customer contact strategies and overall expense monitoring and controls.

Responsibilities:

• Strategize, build and execute targeted marketing campaigns to deliver relevant and timely messages to guests through multiple channels, including direct mail, e-mail and mobile, site, app and social.
• Serve as CRM subject matter expert for marketing technology projects that require data integration with the campaign tool, understanding and leveraging interdependencies to recommend optimal solution.
• Collaborate with internal and external partners to plan, execute and measure campaigns and projects with guidance from Manager.
• Consult with business partners, accurately and effectively utilizing data to inform insights and recommendations from analysis.
• In partnership with consultants and internal stakeholders, seek ways to streamline existing processes and implement efficiencies.
• Demonstrate thought leadership, understanding and leveraging multi-sets of data and inputs to form and test out hypotheses to drive business results. Optimize customer contact strategies, leveraging data to inform key insights and opportunities.
• Develop ongoing reporting to support business insights and recommendations.
• Document and report project outcomes; recommend opportunities for continuous improvement based on key learnings.

Qualifications:

• Bachelor’s degree in a related field (Marketing / Business / Economics / Math)
• Minimum of 7+ years related work experience
• Experience in marketing campaign management and marketing analysis
• In-depth knowledge and hands-on experience with CDP capabilities such as Adobe RT-CDP and journey building platforms, such as AJO (Adobe Journey Optimizer) and integrations to a unified customer profile and audience management
• Familiarity with campaign systems such as Adobe Campaign, IBM Campaign, SAS CI360, or Salesforce Marketing Cloud
• Advanced analytical and critical thinking skills with an ability to clearly translate results into actionable insights.
• Proven track record of success with metric driven results
• Excellent interpersonal, verbal and written communication skills
• Strong organizational skills, attention to detail and sense of urgency

The pay range for this position is $100,900.00 – $127,000.00 / Year with the opportunity for eligible associates to earn additional compensation pursuant to the Company’s bonus plan. Exact pay will be based on factors including, but not limited to relevant education, qualifications, certifications, experience, level, shift, geographic location, and business and organizational needs. Full-time positions are eligible for paid time off, health, dental, vision, life and disability benefits. Part-time positions are eligible for dental, vision, life, and disability benefits. For additional information concerning our benefits, visit our Benefits and Career Development page: https://learn.bswift.com/ulta

Location: Bolingbrook, IL