Retention and Email Marketing, Associate Manager

Role & Responsibilities:

This role supports retention and engagement, partnering closely with IT and marketing functions. In this role, you will execute the vision, strategy and roadmap for growth and engagement within the North America DTC eCommerce group, driving long-term LTV and meaningful connectivity between our users and our branded eCommerce sites.

In this role, you will further develop our retention strategy, analyzing performance and refining practices. You will support the growth strategy for our Canadian eCommerce market defining and testing plans to increase audience engagement in that market. You will leverage a strong understanding of our users and their journeys, as well as expertise with lifecycle marketing and LCM/CRM communications to contribute to concepts and marketing programs.

• Build deep target customer segments and priority insights (what resonates, when, in which channels) to drive desired behaviors.
• Collaborate with eCommerce, Creative, IT and Marketing teams to gather and share actionable insights to inform segmentation and communication strategies and address business objectives.
• Improve the strategy for cadence, creative, and sequencing of user messages across CRM channels (email, SMS, dashboard UI, etc.)
• Use expertise in lifecycle management and creative marketing to create and test, measure, and improve performance.
• Find opportunities for product/category adoption campaigns. Activate the lifecycle marketing strategies, taking an agile test and learn approach target existing users with the right content, at the right time, via the right channel to improve overall engagement and guide customers to their “next best step.”
• Report-out on performance at regular intervals, design dashboards, and use data to provide optimization recommendations.

Qualifications:

• Proven track record to deliver results and take ownership by leading multiple priorities.
• High attention to detail, strong organizational skills, and operationally focused with a passion for speed and simplicity.
• Ability to operate independently
• Ability to analyze and assess organizational needs and provide solutions accordingly
• Excellent written and verbal communication skills.
• Interpersonal savvy to effectively work with and connect with all levels of employees across multiple functions and geographies.
• Strong discernment with understanding of online retail consumer behavior.
• Exceptional time management skills showcasing the ability to organize, prioritize, and lead multiple projects with overlapping goals and objectives
• Adaptable and flexible in a fast-paced environment.

Experience:

• 5+ years of experience in eCommerce; specifically focusing on email and SMS within an ecommerce or retail environment.
• ESP familiarity, experience with Klaviyo plus.
• Experience leading customer programs, loyalty programs ideally.

Salary Range $80,000 – $105,000 annually.