Email & App Marketing Associate, Shopbop Marketing & Content

Role & Responsibilities

Daily Email Coding

• Code, build and test email communications and push notifications
• Set up, test, QA and launch dynamic content
• Monitor active campaigns daily and quickly troubleshoot to resolve errors
• Design emails and fix issues utilizing HTML/CSS and SFMC developer tools
• Refresh and modernize existing email templates on an ad-hoc basis
• Manage calendar across multiple campaigns to ensure on-time delivery, progression of messaging, etc.
• Execute A/B tests to continuously improve performance across email and push notifications
• Serve as SFMC technical expert to optimize reporting, targeting, acquisition and retention opportunities

Triggers and Automations

• Develop and implement lifecycle marketing campaigns and journeys
• Create and modify automations to improve personalization and further business needs
• Optimize and create automated segments

Email Database Management

• Analyze campaign performance and suggest improvementsManage email database, including merge, purge, dedupe, append, etc
• Work with Data Engineers and vendors to ensure data synchronization with other related databases
• Work with Tech and Data Engineers to ensure data synchronization between internal systems and Salesforce

Project Management

• Provide recommendations during project discovery and planning based on existing infrastructure
• Partner with Business Stakeholders and Technology to establish and define business, technical and functional requirements and estimates during project planning
• Participate in working sessions with peers to review design specifications
• Collaborate with technical consultants in the development and integration of new applications
• Partner with the team to identify opportunities and new ideas for testing, personalizing, or launching new lifecycle campaigns to increase customer engagement and spend

Qualifications

• 1+ years of professional non-internship marketing experience
• Bachelor’s degree
• 1-2 years of experience coding
• Knowledge of HTML with ability to code emails
• Strong attention to detail, debugging, and problem-solving skills
• Knowledge/experience in using API services
• Experience with Email Service Providers (ESPs) – Salesforce a bonus
• Excellent project management skills including multi-tasking, prioritization and organization
• Hands-on, “get-it-done,” results-driven and self-starter mentality

Preferred Qualifications

• Advanced Microsoft Excel and Office skills
  Working knowledge of CSS
• Knowledge of SQL
• Experience with Litmus or another email rendering tool
• Experience working in an online fashion or retail setting
• Understanding of ecommerce consumer behavior and direct-marketing principles including AB test design and analytics
• Comfortable with ambiguity and creating processes to drive progress