Senior Manager, CRM and Customer Loyalty

Role & Responsibilities:

The Senior Manager, CRM and Customer Loyalty will lead SharkNinja’s CRM and loyalty strategies, focusing on enhancing customer retention and lifetime value. This role will be responsible for developing CRM campaigns, managing loyalty programs, and leveraging customer data to create personalized experiences that drive engagement and repeat purchases.

• Develop and manage CRM and loyalty programs aimed at improving customer retention and engagement.
• Use customer data to create segmented and targeted campaigns that drive repeat purchases and loyalty.
• Collaborate with cross-functional teams to integrate loyalty programs into the broader marketing strategy.
• Analyze CRM performance metrics and continuously optimize campaigns to improve results.

Qualifications:

• 5+ years of experience in CRM, loyalty programs, or customer lifecycle marketing.
• Strong experience with CRM platforms and data analysis tools.
• Proven ability to develop and implement successful customer loyalty strategies.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET

• Lead us to be “RARELY SATISFIED”
• Make things better each day; “PROGRESS OVER PERFECTION”
• Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”
• Deliver something great; “WINNING IS A TEAM SPORT”
• Be clear and honest, “COMMUNICATING FOR IMPACT”

Location: Needham, MA (Hybrid: 3-4 days per week in office)

Reporting to: Vice President, Digital Performance Marketing and Loyalty