Rare Beauty

Senior Manager of Global Influencer Marketing

Hybrid
Beauty
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Role & Responsibilities:

The Senior Manager of Global Influencer Marketing will be responsible for supporting press and influencer strategy, inclusive of events and mailers, across 20+ markets globally. This role involves working closely with the Director of Global PR + Influencer to develop the strategy and roadmap for international markets while taking the lead on identifying key opportunities, tracking success and defining KPIs. The ideal candidate will be a hands-on leader who can balance high-level strategy with day-to-day operational execution.

  • Manage day-to-day communication with international PR agencies, owning communication in select regions
  • Execute ideation and implementation of international influencer initiatives, including PR mailers, ensuring messaging & brand standard are maintained.
  • Collaborate with PR agencies to identify key always-on opportunities across all markets through strategic partnerships and seedings
  • Drive initiatives that elevate the brand’s presence across global markets, ensuring messaging consistency and adherence to brand guidelines
  • Monitor international industry trends, competitive activity, and emerging platforms to ensure Rare Beauty stays at the forefront of influencer marketing
  • Support development and execution of in-market PR events, working directly with PR agencies and production agencies on all aspects
  • Oversee international PR operations, ensuring timelines align with product launches in each country and tracking progress.
  • Guide and oversee Assistant Manager, fostering a collaborative and high-performing team environment
  • Work closely with North America PR to create an immersive global experience for brand launches
  • Work cross-functionally with Social Media, Consumer Marketing, Creative, Education and Product Development teams as need for launches and collaborative activations
  • Support global retailer campaigns (e.g., Sephora) by coordinating influencer participation and co-branded initiatives.
  • Be an expert on the latest social media and influencer trends and tools, providing recommendations on new channels to test and develop new ways of partnering with influencers
  • Additional responsibilities as assigned

Qualifications:

  • Bachelor’s degree in Marketing, Communications, or a related field
  • 6+ years of experience in influencer marketing
  • Beauty industry experience preferred
  • Strong understanding of influencer marketing trends, social media platforms, and best practices
  • Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships
  • Highly organized and detail-oriented, with the ability to manage multiple projects
  • Proactive and creative problem-solver

Physical Demands

  • Prolonged periods sitting at a desk and working on a computer
  • Unloading & loading product packages, setting up events
  • Willingness to travel internationally as required
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