Role & Responsibilities:
The specialist will be responsible for managing email and SMS marketing campaigns, creating automated flows, analyzing marketing performance, generating leads, setting up marketing automation, and using Klavyio email marketing software and Wunderkind SMS software to drive sales.
This role will work in collaboration with Marketing, Creative and the rest of the Digital team to support the end-to-end e-mail process including briefing, planning and execution.
- Collaborate with retention marketing team on monthly calendar and owned channel messages=
- Own the e-mail briefing process in partnership with marketing and creative teams
- Assemble content deliverables from cross functional partners
- Create, schedule, QA and send marketing emails and SMS sends
- Track primary metric and develop benchmarks inclusive of revenue and engagement metrics
- Partner with digital team to execute on A/B testing strategies
- Work within marketing platforms to import, tag, and segment contacts
- Support strategies for behavioral e-mail and SMS programs inclusive of welcome series, post-purchase and re-engagement programs
Qualifications:
- 1-3 years of experience in retention, lifecycle, or CRM marketing, preferably in fashion, retail, or luxury brands
- Proficient in Excel
- Highly organized and skilled in time management
- Team player with demonstrated ability to work cross-functionally
- Strong communication skills
- Ability to be a creative problem solver
- Experience with Klaviyo, or similar e-mail scheduling tool, preferred
- Annual Salary Pay Range: $65,000 USD – $75,000 USD
Laura Doonin, Commercial Director
