Printfresh, Director Of Retention & Marketing Technology

Role & Responsibilities:

About the Role
The Director of Retention & Marketing Technology will own our complete customer lifecycle strategy—from first-time visitors to loyal customers. You’ll manage retention communications across email, SMS, in-app, website, and even unboxing experiences, while building the marketing technology stack that powers smart decisions.

This role combines strategic thinking with hands-on execution. You’ll streamline our platform ecosystem and create customer interactions that add value to people’s lives, not just compete for their attention.

This role is full-time and hybrid. The Marketing department at Printfresh typically works from home Monday and Friday and in-office Tuesday, Wednesday, and Thursday.

What You’ll Do
Strategic Ownership & Execution

The role requires critical thinking across our entire customer ecosystem: the prospects warming up to us, the loyal customers we can’t afford to lose, the high-value relationships we’re nurturing for the long haul, and yes, even the ones who walked away and why they did.

What this looks like in practice:

Build comprehensive launch plans for campaigns, releases, and promotions
Develop retention strategies that work across all customer touchpoints
Develop & own a rigorous test & learn roadmap and identify opportunities for growth, new experiments across channels, customer segments, and messaging approaches.
Own specific revenue/engagement targets and report transparently on results

Customer Communications

You’ll own all retention communications, which will go beyond just email and SMS. Communications will span site opt-in strategies, messages to our loyalty groups, app messages, and even the moment customers receive our package for the first time.

What this looks like in practice:

Manage all retention communications: email, SMS, app messages, site messaging, loyalty programs, and unboxing moments.
Map complete customer journeys and ensure consistent experiences across channels.
Design communications that span site opt-in strategies, messages to our loyalty groups, app messages, and even the moment customers receive our package for the first time.
Champion customer-first communication—creating moments of value, surprise, and delight.
Create segmentation strategies based on full interaction history

Marketing Technology & Data

Lead our martech ecosystem to unlock the full potential of tools across departments. Spearhead data initiatives, socialize insights, and centralize analytics efforts across teams.
Evaluate and optimize existing tools while planning future additions.
Collect, visualize, and analyze data effectively, and most importantly, extract meaningful and statistically confident insights that drive decision-making.
Connect systems to enhance customer profiles for better segmentation.
Turn complex data into actionable insights for marketing, ecommerce, & product teams.
Design data governance standards and processes to establish consistent tracking and measurement across all teams.

Team Leadership

Partner with teams to align strategies with business objectives.
Guide campaign performance alongside internal teams.
Support and develop retention partners and team members

Requirements

What We’re Looking For

Experience with platforms like Google Analytics, Shopify, Klaviyo, Attentive, Haus, Northbeam, TripleWhale, Excel, CDPs, and Looker Studio.
Ability to analyze data, identify patterns, and extract meaningful insights.
Strategic thinker who can explore new approaches and spot opportunities.
Strong communicator who can explain complex ideas clearly.
Someone who understands that customers have busy lives and finds ways to help genuinely.
Experience managing retention strategies and cross-channel campaigns.
10+ years in a comparable role.
In-office days in the Philadelphia office are required for this position.