Ecommerce Manager (CRM & Loyalty)

Role & Responsibilities:

This position reports directly to the DTC Director for Prestige beauty brands (Carolina Herrera, Rabanne, Jean Paul Gualtier). The E-Commerce Manager will drive strategy and performance of the email marketing channel, lead the loyalty program roll-out for US market, and collaborate with global partners to build a customer data hub for the brands. This role requires a strategic marketing mindset, an entrepreneurial spirit, and a collaborative approach to drive customer acquisition and retention for the DTC channels.

What you’ll get to do:

CRM:

• Collaborate with global partners to build the local email marketing calendar of activities that include new launches, core businesses, promotions, and triggered & transactional emails deployed based on site activities and customer lifecycle.
• Track and analyze campaigns, measuring effectiveness & ROI, for all types of email messaging (marketing and customer life cycle). Report on performance on a weekly, monthly and ad-hoc basis. Continually work to improve all KPIs: deliverability, open rate, click rate, conversion rate, opt-out rate, revenue, as well as specific business goals around individual campaigns.
• Thoroughly QA marketing emails from global CRM teams and provide feedback in a timely manner. Ensure creative, content, links, and copy are accurate for deployment.
• Maintain knowledge of new launches and programming as well as competitive strategies to ideate and strategize new types of email campaigns. Identify opportunities to A/B test campaigns with the goal of optimizing engagement and conversion metrics.
• Provide email marketing thought leadership: strong understanding of best-in-class email marketing, new tools and software, and desire/ability to create best-in-class programs.
• US lead (with DTC director) in development of customer data platforms that power marketing commerce across the organization, with particular focus on DTC.

Loyalty:

• Partner with global brand teams to support loyalty program needs to create best-in-class execution
• Work closely with cross functional teams to integrate loyalty initiatives into broader marketing campaigns and customer engagement strategies. Ensure that loyalty initiatives are aligned with the customer journey and contribute to a seamless, frictionless experience across all touchpoints.
• Stay up to date with industry trends, emerging technologies, and best practices in loyalty marketing to keep programs fresh and competitive.

We’d love to meet you if you have:

• Bachelor’s degree in marketing (preferred)
• 5+ years of E-Commerce or retailer.com experience with focus on CRM / Loyalty
• Significant experience executing digital communication strategies with a proven track record of tracking KPIs
• Proven ability to build brand awareness with a focus on messaging, content, and storytelling
• Strong verbal communication skills with an innovative and entrepreneurial mindset
• Highly proficient in Microsoft Word, PowerPoint, and Excel, GA 360, Looker Dashboards
• Creative problem solver with the ability to thrive in a fast-paced environment, prioritize tasks, and manage multiple projects effectively
• Strong project management skills with attention to detail and the ability to collaborate with cross-functional teams
• Positive attitude with a high level of maturity and professional presence

Compensation:

As required by New York State’s salary transparency law, effective November 2022, the expected base salary for this position ranges from $115,000.00 – $120,000.00. Various factors are considered when extending offers, such as relevant skillset, training, years of experience related to the current job description, education, and our organizational structure. In addition to the base salary, PUIG offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, hybrid work environment, and career opportunities within a dynamic team.