Manager, Member Lifecycle Marketing

Role & Responsibilities:

Peloton is seeking a highly motivated, data-driven Manager, Membership Retention, to join our Membership Strategy & Engagement team. This role is essential in driving churn prevention and member reactivation strategies through personalized, data-informed communications and lifecycle touchpoints.
We’re looking for a strategic thinker with a passion for lifecycle marketing, proven retention expertise, and a deep understanding of the customer journey. This role is ideal for someone who thrives in a fast-paced environment, is comfortable with cross-functional collaboration, and wants to make a tangible impact on member satisfaction and business growth.

Your Daily Impact at Peloton:

• Develop and execute targeted strategies to prevent churn and extend member lifetime value across key lifecycle stages.
• Partner with Product Analytics and Data Science to leverage predictive churn models and risk scoring to activate timely, personalized retention strategies.
• Build and test re-engagement journeys for inactive members, using behavioral segmentation and performance insights.
• Own and optimize reactivation campaigns for recently cancelled members, including win-back offers and personalized messaging.
• Continuously improve the cancellation funnel to reduce completions, increase save rates, and collect actionable feedback.
• Launch and manage automated reactivation flows for paused and cancelled members, leveraging key lifecycle triggers.
• Design and deploy soft churn mitigation campaigns, such as payment recovery and usage-based nudges.
• Develop pause lifecycle strategies that drive timely reactivation and maintain member value during downtime.
• Collaborate cross-functionally to ensure churn initiatives align with broader business goals, product updates, and member insights.

Qualifications:

You bring to Peloton:

• 5+ years in lifecycle, CRM, or retention marketing roles, with 4+ years of hands-on experience managing multi-channel programs (email, SMS, push, in-app).
• Experience in a subscription-based or DTC business is strongly preferred.
• Technical Skills: Proficient in marketing automation tools (esp. Braze), with working knowledge of HTML and email design best practices. Bonus if experienced in building app banners or hardware-related messaging.
• Analytical Ability: Skilled at analyzing complex datasets to extract insights and inform strategy. Familiarity with tools like Looker, Google Analytics, and Excel is a plus.
• Project & Stakeholder Management: Proven success leading cross-functional initiatives and managing multiple workstreams simultaneously. Comfortable working autonomously and collaboratively.
• Creative & Strategic Thinking: A blend of creative and analytical thinking with a strong understanding of member behavior and lifecycle drivers. Experience in designing compelling user journeys and retention touchpoints.
• Communication: Excellent written and verbal communication skills, with experience creating clear and effective presentations for internal stakeholders and leadership teams.
• Team-Oriented: A collaborative, team-first mindset with the ability to influence without authority and build strong partnerships across departments.