Director, Ecommerce

Role & Responsibilities:

Lead the day-to-day and end-to-end operations of the US narscosmetics.com e-commerce site, overseeing consumer-facing experience, inventory planning and management, and agency partnerships. Develop and implement innovative strategies to drive continued e-commerce growth through creative digital programs, leveraging data-driven insights. Facilitate daily communication with internal and external stakeholders regarding KPIs, program status, order management, and performance tracking. Collaborate within a matrixed organization, working closely with US Marketing, Global eCommerce, IT, Sales & Planning, Finance, Creative, Integrated Marketing/PR, Media, Customer Experience, Artistry, Education, and the Americas Digital Transformation (ADX) teams.

What You’ll Do

E-commerce Strategy and Planning

• Develop and implement the short & long-term e-commerce strategy for NARS in the US.
• Own commercial planning of the e-commerce business, collaborating with Global and US
• Marketing teams, Finance, ADX, and warehouse operations/logistics to unlock revenue and profit opportunities within the P&L.
• Lead program management including forecasts, seasonality, inventory/collateral planning, and supply, acting as a dynamic merchant under the brand umbrella.
• Partner with sales and finance on Continuous Estimate Planning (CEP) to accurately update sales and forecasts based on the latest trends and insights.

Sales and Reporting

• Provide weekly and monthly sales commentary/reporting to senior leadership.
• Own day-to-day analytics ensuring the ability to track, measure, and report on all KPIs, with special attention to site performance, performance marketing results and inventory management.

Marketing and Promotional Strategies

• Develop a robust promotional calendar to maximize brand product launches with engaging storytelling, creating high-conversion and high-margin offers while adhering to brand guidelines.
• Ideate e-commerce marketing strategy and oversee the execution of CRM, email, SMS and on-site campaigns to effectively drive sales, build brand loyalty, and support .com and cross-functional programs.
• Partner closely with the media agency to manage lower funnel media (including search, paid social, retargeting, affiliate marketing) to achieve strong ROAS, coordinating with brand media on full-funnel optimizations.

Innovation and Industry Trends

• Propose, lead and track ROI of digital projects and site enhancements that support
• Narscosmetics.com as the digital flagship of the brand and help drive sales goals.
• Represent NARS eComm in leadership meetings to bring digital excellence to the business.
• Stay current with the latest e-commerce trends and technology to drive innovation and stay ahead of the competition.
• Leverage in-depth understanding of e-commerce business models to drive sales through innovative, effective, and cost-efficient marketing/merchandising programs and strategies.

Working Relationships/Key Stakeholders

• Lead and mentor a growing e-commerce team of three, leveraging past mentoring experience to evolve and champion team members and hiring additional industry-leading professionals as needed.
• Promote a culture of customer advocacy and develop programs that enrich high-value customers and cultivate new ones, serving as the liaison to the ADX CRM team.
• A collaborative approach to decision-making with attention to detail and timely follow-up.
• High drive for results and takes initiative with a focused sense of urgency.
• Engage and collaborate with key stakeholders across various departments and teams to ensure alignment and achievement of business goals.

Who You Are

• Bachelor’s degree in business, Marketing or related field required. MBA preferred.
• Minimum of 10+ years progressive e-Commerce experience including successfully developing and implementing e-Commerce CRM strategies and plans with proven ability to deliver sales targets (Beauty/Fashion Retail industry experience preferred).
• 7+ years people management experience.
• Proficiency with web commerce platforms and technologies, specifically Salesforce Commerce Cloud, GA 4.0, CDP
• Strong financial acumen and proven track record in building and managing a P&L.
• A highly motivated, passionate self-starter with a deep understanding of the online customers’ needs, the product, and the competitive landscape.
• Superior project management skills, including the ability to multitask and manage multiple projects simultaneously, prioritize effectively, and to meet deadlines with sense of urgency.
• Excellent communicator, able to build strong cross-functional relationships, internally and externally.
• If this sounds like you, we want you on our team. Apply today and let’s create something beautiful!

What We Can Offer You

At Shiseido Americas, our pride extends beyond our rich legacy to our passionate and talented team that brings it to life every day. We recognize that without our people, innovation would not be possible. That’s why we go above and beyond with our comprehensive benefits program to recognize our employees. With an array of options designed to give our employees peace of mind, our perks & benefits program is more than just a perk – it’s an investment in our people’s futures. Whether you’re looking for comprehensive health coverage, retirement savings, or paid time off, our benefits have you covered! Check out a list of our Benefits and Perks offerings:

• Medical, Dental, & Vision Insurance
• Life and Disability Insurance
• Paid Time Off
• Paid Volunteer Days
• Paid Company Holidays
• Paid Parental Leave
• 401K with 6% Company Match
• Talent Development & Learning Programs
• Internal & International Mobility
• Product Discounts & Annual Gratis
• Employee Led Affinity Groups
• Tuition Reimbursement

The base pay for this position may vary based on geographic location. Actual base pay offered will be based on several factors including job-specific knowledge, education, skills, and depth of experience. In addition to base pay, we may offer additional forms of compensation as components of a total compensation package, including participation in our bonus program which features the ability to overachieve, in addition to a full range of competitive benefits.

Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law