Manager, Lifecycle Marketing

Role & Responsibilities:

Munchkin is seeking a strategic and results-oriented Manager of Lifecycle Marketing to join our growing DTC team. This hybrid role (in-office three days a week) offers a high-impact opportunity to drive revenue growth through customer engagement and retention, increasing customer lifetime value (LTV) across DTC channels. The ideal candidate will be adept at building and optimizing customer journeys, leveraging data, and leading initiatives that foster long-term brand loyalty and will be a champion cross-functional collaborator.

How you will contribute:

• Customer Lifecycle Strategy: Increase Munchkin.com’s repeat purchase rates and LTV by developing and implementing a comprehensive lifecycle marketing strategy focused on customer engagement and retention
• Customer Journey Mapping: Design and enhance customer journeys across acquisition, engagement, and retention, creating personalized, data-driven experiences that resonate with Munchkin’s diverse customer segments
• Retention Marketing Programs: Lead the development of retention programs such as loyalty initiatives, re-engagement efforts and other CRM strategies (e.g., email, SMS, direct mail), ensuring campaigns are consistent with brand voice
• Subscription Development: Play a key role in developing Munchkin’s subscription business with strategies to drive subscriber acquisition, retention, and LTV
• Data-Driven Optimization: Use customer insights, data analytics and personalization tactics to fuel retention strategies, continuously testing and optimizing campaigns to improve performance
• Cross-Functional Collaboration: Work closely with Marketing, Brand Design, Paid Acquisition, and Website operations teams to build a cohesive customer experience
• KPI Monitoring & Reporting: Track, analyze, and report on key performance indicators (KPIs) such as LTV, engagement, and retention, turning insights into actionable recommendations that drive revenue growth

Qualifications:

• Experience: 6-8+ years in lifecycle, retention, or CRM marketing, with a focus on DTC or e-commerce; CPG experience preferred
• Analytical Skills: Strong analytical and data-driven mindset with experience using customer insights and KPIs to drive strategy and decision-making
• Technical Skills: Proficient in CRM tools and marketing automation platforms, with experience in data analysis and visualization tools
• Customer-Centric Approach: Proven ability to develop strategies that prioritize customer needs, satisfaction, and brand loyalty, in alignment with Munchkin’s mission
• Cross-Channel Expertise: Hands-on experience managing lifecycle marketing across email, SMS, push notifications, and direct mail
• Collaboration: Exceptional interpersonal and communication skills, with a track record of effective cross-functional collaboration
• Creative Problem Solver: Innovative thinker with the ability to bring fresh ideas to a fast-paced, mission-driven environment

Benefits:

As a Great Place to Work Certified™ company, we are committed to offering the best to our employees. We offer a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, generous employer-matched 401(k) plan, Paid Childcare Leave, among other benefit plans. Our total rewards are top of market and includes competitive salary, bonus and opportunities to earn equity. We focus on supporting employee development and growth.

We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.

We also provide annual weeklong global office closures giving our people a chance to recharge.

To give our people flexibility, we offer a hybrid work environment. Munchkin’s Hybrid Schedule allows employees to work in the office on Monday, Wednesday, and Thursday, with remote work on Tuesday and Friday.