Role & Responsibilities:
- Develop, implement, and manage performance marketing campaigns across Meta, Google, and TikTok to drive customer acquisition and sales
- Serve as the primary liaison between our company and external agencies, ensuring alignment with brand objectives and maximizing ROI
- Oversee and enhance organic traffic strategies, working closely with content creators and social media managers to boost brand visibility and engagement
- Monitor and analyze campaign performance metrics, providing actionable insights and recommendations for optimization
- Manage and allocate advertising budgets effectively across platforms to achieve business goals
- Stay updated with industry trends, platform updates, and
competitor strategies to inform and adapt marketing efforts
- Prepare regular performance reports for senior management, highlighting key metrics, insights, and areas for improvement
Qualifications:
- Three to five years of experience in performance marketing within the e-commerce sector, specifically managing campaigns on Meta, Google, and TikTok
- Fluent English – must! Other languages – Advantage
- Bachelor’s degree in Marketing, Business, or a related field
- Proficiency in digital marketing tools and platforms, including Google Analytics, Facebook Ads Manager, and TikTok Ads
- Proven track record of driving successful digital marketing campaigns in the beauty or related industry
- Experience working with external agencies and managing collaborative projects
- Excellent communication and interpersonal skills
- Ability to multitask and manage multiple projects in a fast-paced environment
- Creative thinker with a passion for the beauty industry
Why you will love this job
- You will be a key member of a global, dynamic and highly collaborative team with various possibilities for personal and professional development
- You will be exposed to Moroccanoil’s Strategy and strategic decision-making processes
- Collaboration with multi-international customers and teams across the globe