Role & Responsibilities:
- Develop and manage email marketing campaigns and automated flows using a marketing automation platform
- Analyze performance metrics (open rates, click rates, revenue) to optimize strategies
- Conduct A/B testing to refine content, subject lines, and campaign strategies for improved engagement
- Create audience segments and personalized content to drive engagement
- Brief copywriters and designers for compelling, brand-aligned materials
- Build and manage loyalty initiatives and programs to improve customer retention
- Assist with content updates and additional e-commerce projects as needed
Qualifications:
- One – Three years of experience in loyalty program, customer retention – advantage
- Full fluency in English, both written and verbal- must
- Experience with marketing automation (Klaviyo preferred)- advantage
- Strong analytical, organizational, and collaboration skills
- Highly organized with exceptional attention to detail
- Digitally savvy with a strong understanding of e-commerce and marketing tools
- Background in e-commerce or loyalty marketing is a plus
Why you will love this job
- Enjoy a dynamic role that allows you to analyze performance metrics and implement data-driven improvements
- Work in a fast-paced, detail-oriented environment, creating impactful, brand aligned marketing initiatives
- Be part of a collaborative team where your ideas will help shape strategies and improve campaign performance across key markets