Director of Digital Commerce

Role & Responsibilities:

This is an exciting position as a Director of Digital Commerce of a beloved brand that is known as one of the footwear industry’s most respected products. As a Director of Digital Commerce, you will report to the International Brand President and serve as an instrumental component of a vital team in the organization. In this role, you will: Lead the Digital Commerce team in providing a World-Customer Experience through search, site merchandising, new product onboarding, and collaboration with cross-functional teams on content execution | Develop and execute comprehensive digital commerce strategies for K-Swiss and Palladium brands | Develop and implement digital commerce strategies that are aligned with business objectives and growth targets.

Who we are:

Founded in California in 1966, we are proud of our legacy as being the innovators of the first leather tennis shoe – the K-Swiss Classic. More than 50 years later, K-Swiss’ modern brand mission is to outfit and inspire the next generation of entrepreneurs. These young leaders are at the forefront of today’s culture, influencing and inspiring young people around the world.

Our culture is rooted in the principles of INNOVATION, CREATIVITY, INCLUSION, DIVERSITY, EQUITY, PASSION, PERFORMANCE and FAIRNESS.

We empower our team members to embrace their creativity, knowledge, skills and to push forward and deliver excellent results. By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the passion of K-Swiss to life.

How you make a difference:

The Strategic Initiatives:

• Build a site plan strategy that includes product launches, marketing campaigns, seasonal & promotional events, and regular content updates
• Drive category growth and measurable improvements across navigation, filters, search, SEO, and paid marketing.
• Lead a website redesign project in 2025, as a platform for growth and to improve consumer experience and key performance metrics.
• Lead a team of ecommerce experts managing site operations, performance marketing, and CRM.
• Strong analytics knowledge to drive visitor engagement and conversion across all platforms
• Conceptualize and test new site features that improve the site experience and performance
• Establish frameworks and processes for GTM campaigns, including product listing optimization, paid search, sponsored ads, and promotions.
• Collaborate with key technical partners (development, SEO, etc.) to meet and exceed target conversion metrics.
• Collaborate with Amazon team and Wholesale leaders, to align on pricing, timing and commercial strategies.
• Develop and manage the digital commerce budget, ensuring effective allocation of resources across channels, campaigns, and initiatives, while maximizing return on investment.
• Vendor management experience, including contract negotiation and budget oversight experience.
• Strong IT partnership experience with road mapping, executing large scale projects, and SCRUM process.
• Implement measurement metrics and utilize analytics platforms like Google Analytics, Google Tag Manager, Adobe Analytics, and Marketplace Seller Analytics tools to analyze key performance metrics, including sales, traffic, conversion rates.
• Oversee and manage reporting processes, ensuring accurate and timely reporting on key performance metrics and marketing/commerce initiatives.
• Monitor and analyze budget performance, providing regular reports and updates to the executive team, highlighting areas of opportunity, cost optimization, and potential risks.
• As a member of the leadership team, report results weekly, with recommendations and strategies to respond to new opportunities, budget shortfalls and potential business risks.
• Create and implement pricing and shipping strategies to maximize profitability, competitiveness, and customer value.
• Conduct market research, analyze pricing trends, and collaborate with cross-functional teams to optimize pricing models and promotions.

Qualifications:

Education and/or Experience:

• Bachelor’s Degree Required.
• 5+ years of experience in Digital Commerce, eCommerce, or a similar field
• Experience in the footwear industry a plus.

Knowledge, Skills, Abilities, Aptitude

• Excellent interpersonal and communication skills
• Strong organizational skills and attention to detail
• Advanced Excel, Word, and PowerPoint skills
• Ability to travel domestically and internationally as needed
• Physical Demands
  • Sitting for extended periods of time
  • Walking, standing for brief periods of time
  • Dexterity of hands and fingers to operate a computer keyboard
  • Prolonged visual acuity necessary to view video display terminal, VDT

Work Environment: Office

K-Swiss Global Brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.