Increase Subscriber LTV & Engagement: Spearhead initiatives to elevate our blade subscription service, focused on reducing churn and maximizing subscriber AOV through personalized lifecycle strategies and compelling offers.
Retention Channels Ownership: Lead and expand Freebird’s key retention channels, including email, SMS, loyalty programs, and referrals, transforming these channels into robust customer engagement tools.
Subscriber Lifecycle Mastery: Design and execute subscriber retention strategies that build loyalty, reduce churn, and enhance overall customer experience to create long-term, active subscribers.
Team Leadership & Mentorship: Manage and mentor a team of email/SMS marketers, guiding ideation, campaign development, and execution for both new customer acquisition and existing customer engagement.
Loyalty & Referral Programs: Develop innovative loyalty and referral initiatives to increase retention and transform subscribers into brand advocates.
Data-Driven Retention Analysis: Use data to drive decisions, collaborating closely with growth and finance teams to analyze and optimize key metrics, including LTV, AOV, and retention rates.
Customer Experience Leadership: Leverage experience in customer experience and support to lead CX initiatives that directly impact satisfaction and retention.
Qualifications:
Mandatory Experience: subscription management within a DTC physical product subscription company.
This is our biggest need for this role. Therefore we will not be considering applicants that haven’t optimized a considerable DTC subscription or subscribe and save program.
Proven Retention Expertise: 5+ years of experience in retention, lifecycle, and CRM.
Strategic DTC Marketing Skills: Strong background in crafting and executing DTC lifecycle marketing strategies, with a specific focus on customer retention and LTV growth.
Email & SMS Marketing Expertise: Deep understanding of email/SMS marketing strategy, including segmentation, personalization, and campaign optimization.
Data Analysis Proficiency: Skilled in using data to make informed decisions, track KPIs, and refine retention strategies.
Tools: Klaviyo, Attentive, Recharge, Lifetimely, Churnbuster, is our tech stack
Customer-First Mindset: Passion for enhancing the customer journey, with prior experience in customer support a strong plus.
Excellent Communication Skills: Able to articulate strategies clearly and work collaboratively with cross-functional teams.
Benefits
Full Remote Flexibility: Enjoy the freedom to work from your desired location.
Comprehensive Medical Benefits: Your health is paramount; benefit from our top-tier medical offerings.
Competitive Compensation & Bonuses: Receive a generous salary complemented by substantial performance bonuses, structured to align with the collective goals of our team.
401k
Unlimited PTO: Find your rhythm, balancing work and rest on your terms.
Upward Mobility: Craft your growth story within our vibrant brand.
Be Part of Our Growth: Engage at the forefront of a brand primed for stellar ascent, influencing its trajectory.
Don't postpone your growth
Fill out the form today and discover how Yotpo can elevate your retention game in a quick demo.
This will take just a moment…We're finding the right person on our team to help your brand!
“Yotpo is a fundamental part of our recommended tech stack.”
Laura Doonin, Commercial Director
