Role & Responsibilities:
We are searching for an analytical and creative CRM Marketing Specialist based in Hollywood California. This role will largely focus on end-to-end production of email, SMS and on-site campaigns that drive engagement and sales for Fender eCommerce. The ideal candidate will have a strong understanding of email marketing best practices, audience segmentation, A/B testing and customer databases.
This role will be able to work remotely for the majority of the time, but must be local to Los Angeles, CA to be onsite in our Hollywood office as needed.
Essential Functions
- Create and execute campaigns across email, push, in-app messaging, SMS and additional channels to grow our overall customer lifetime value
- Strategize, create, code and deploy Fender emails
- Collaborate with Marketing, eCommerce, Product, Analytics and Design teams to successfully execute on project requests, ensure marketing best practices, and capture feedback for process and program enhancements
- Drive ongoing optimization through a comprehensive A/B testing strategy, including developing best practices, and sharing learnings across the team
- Build marketing automation efforts from start to finish including targeting, list creation, campaign journeys, business approval and deployment
- Work closely with creative resources and stakeholders from writing creative briefs through hand-off of final assets to develop and deliver high quality campaigns
- Own the QA process for emails and related landing page content, including detailed proofreading of emails for clarity, grammar, spelling, linking, tagging and overall user experience
- Track and report on various CRM campaign metrics on a daily/weekly basis
- Additional duties as assigned
Qualifications:
- BA/BS in Marketing, Communications, or related field
- 2-3 years of experience in email marketing, loyalty or CRM roles
- Intermediate HTML/CSS coding skills for email and hands-on experience with an enterprise-level email service provider
- Experience managing projects through Workfront, Trello, JIRA or similar platforms
- Comfortable with Excel and other data analysis tools such as Tableau and Amplitude
- Proven ability to juggle multiple projects and maintain a sharp attention to detail
- Effective cross-functional communication and organizational navigation
- Enthusiastic, goal-oriented, and team-driven