Growth Marketing Manager

Role & Responsibilities:

Faherty is seeking an experienced Growth Marketing Manager that will be responsible for day-to-day execution and overall strategic management of our Paid Search channels. You’re a great fit for this role if you have a thorough knowledge of Paid Search account structures, optimization levers, trends, and best practices. You will also have a long history of working closely and collaboratively with cross-function teams, including but not limited to: Retail, Marketing, Merchandising, Creative & Wholesale. Ideal candidates will have showcased in their experiences their ability to lead and manage best-in-class PPC accounts.

What you’ll do:

• Launch, manage, and scale SEM campaigns primarily across Google and Microsoft Ads with the potential to expand across other channels as well.
• Own and manage YouTube full funnel strategy and provide recommendations to build audiences and optimize performance.
• Launch and manage SEM campaigns for Amazon branded storefront.
• As needed, support SEM efforts for Faherty Brand resale site, Second Wave.
• Monitor budgets, adjust bids, track KPIs, and optimize campaigns to hit internal goals and targets.
• Identify expansion opportunities including new audience targeting, campaign formats, and new channels and provide recommendations for best practice audience targeting.
• Must be able to understand PPC KPIs and execute strategy to drive revenue, reduce CAC, and improve profitability.
• Proactively recommend new campaign types and test them across each channel.
• Knowledge of latest SEM and performance marketing trends.
• Maintain and establish partnerships with third party vendors and agencies
• Serve as the main contact and subject matter expert for Paid Search

Qualifications:

• A minimum of 5 years of hands-on paid search experience, preferably in an e-commerce fashion business
• A thorough understanding of all Paid Search and related platforms: Google/Microsoft Ads, Google Analytics, Merchant Center, Tag Manager, Search Console, etc.
• Highly proficient with all types of Google & Bing Ads Management with direct experience in Search, Performance Max/Shopping, Display, and YouTube
• Nice to have: experience with CTV & Display channels
• Experience working with and optimizing product data feeds
• Experience managing and scaling local inventory and local ads
• Advanced knowledge of Excel and other reporting tools is a must
• In depth understanding of search engines, up-to-date techniques, ranking factors and principles for SEM strategy

We aim to pay competitively for our size and industry. The base salary range for this position is $85,000 – $100,000 USD, but we will consider location, skill level and experience to determine the final offer.

Benefits:

Why us you ask!

• Health benefits
• 401(K) Plan with company match
• Incentives Program
• Commuter Options/Benefits
• Generous employee discount

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