e-Commerce Director

Role & Responsibilities:

The e-Commerce Director will drive the strategic direction and expansion of the direct-to-consumer and marketplaces online business by delivering a premium product, service, and shopping experience. With a focus on customer satisfaction, this role will leverage omni-channel opportunities to maximize ECCO USA, Canada and Latin America’s digital commercial impact. Through an outstanding online experience and a thoughtfully curated product offering, this position will focus on enhancing customer lifetime value and implementing a strategy that emphasizes retaining loyal customers and attracting new through DTC and Marketplaces channels.

As our e-Commerce Director, your responsibilities will include:

• Lead DTC eCommerce Strategy and Operations in North and Latin America: Oversee the full spectrum of ECCO’s DTC eCommerce strategy, including consumer acquisition, digital and omnichannel points of conversion, operations and customer care, retention strategies through loyalty program and CRM.
• Marketplace Sales through 1P and 3P Models: Oversee sales strategies on major online marketplaces, managing both first-party (1P) and third-party (3P) models to expand brand presence and drive revenue.
• Utilize the retail media instruments to drive awareness and sales.
• Loyalty Program Implementation: Develop and implement a comprehensive loyalty program aimed at enhancing consumer engagement, increasing repeat purchases, and fostering brand loyalty together with
• Marketing department and Global leaders.
• Customer Retention and Growth through CRM Strategy: Lead a robust CRM strategy focused on retaining and growing the customer base by leveraging data to create personalized and impactful consumer interactions.
• Omnichannel Customer Journey Development: Design and implement a seamless omnichannel experience that integrates online and offline touchpoints, enhancing the customer journey and creating a cohesive brand experience.
• Lead DTC eCommerce Strategy and Operations: Oversee the full spectrum of ECCO’s DTC eCommerce strategy, including growth initiatives, merchandising, data analytics, and daily operations.
• Financial Oversight: Accountable for P&L, budgeting, forecasting, and profit management. Ensure sales goals are met, with a focus on full-price sell-through and continuous forecast refinement.
• Digital Marketing and Sales Initiatives: Drive the creation and execution of digital marketing and eCommerce sales programs that support ECCO’s premium brand while fueling accelerated growth.
• Global Collaboration and Influence: Represent North America as a key market in ECCO’s global landscape, working closely with international eCommerce teams to refine best practices, streamline reporting, and contribute to global growth goals.
• Trend and Technology Awareness: Stay informed on the latest technologies, competitive strategies, and trends to effectively adapt and drive business growth.
• Team and eCommerce Leadership: Oversee the eCommerce team for the US, integrating merchandising, content, new feature development, and digital marketing strategies to support premium positioning and growth.
• Innovation and Mobile Optimization: Develop and refine mobile strategies, new features, and enhancements, ensuring alignment with global goals.
• Cross-Departmental Partnership: Collaborate with teams such as demand planning, finance, retail, sales operations, and IT to optimize resources and drive ECCO USA’s DTC success.
• Omni-Channel Strategy Partner: Support omni-channel initiatives aimed at achieving excellence in “buy anywhere, return anywhere,” click-and-collect, endless aisle, and detailed reporting.
• Digital Marketing Mix Management: Lead SEM, SEO, mobile, retargeting, and programmatic efforts to optimize the digital marketing mix effectively.
• Wholesale and Retail Team Alignment: Ensure synchronization between wholesale, retail, and marketing teams for cohesive program execution.
• Performance Reporting and Analytics: Generate and analyze reports to assess online performance, such as sales statistics, traffic, and click-through data.
• Consumer Service and Profitability: Enhance services such as delivery, returns, and loyalty programs, balancing consumer value with profitability.
• Process and Efficiency Improvement: Consistently identify and implement processes that enhance overall efficiency and growth opportunities.
• Vendor and Partner Management: Maintain productive relationships with vendors and partners to support sales and marketing goals.
• Customer Service and Distribution Coordination: Work with Customer Service and Distribution teams to ensure timely order fulfillment, returns processing, and a strong consumer value proposition.
• Social Media Insights and Strategy: Provide guidance on effective social media engagement and landscape navigation.
• Support for Global eCommerce Initiatives: Assist in the development and implementation of ECCO’s global eCommerce projects as needed.
• Team Development: Lead, mentor, and support team members’ professional growth, encouraging innovation and aligning with ECCO’s values of passion, innovation, and sustainability.

Note: This job description does not exclude responsibilities not specifically stated that may become apparent during the execution of the duties of the position.

Qualifications:

• 7+ years of experience in position of E-commerce Director for retail brands with P&L responsibility.
• Experience with a premium consumer brand – brands including retail and/or footwear industry a plus.
• Proven experience in running a digital marketing strategy.
• Proven experience in CRM strategy and consumer segmentation.
• Proven experience in driving omnichannel operations and building processes.
• Proven experience in digital products development (website and mobile app) for retail with focus on commercial performance and metrics development.
• Proven experience in running sales through key online marketplaces like Amazon and Walmart.
• Solid knowledge of e-Commerce marketing and business principles with proven success in the development and implementation of online marketing strategies.
• Proven experience with e-Commerce new feature enablement, innovation and mobile programs.
• Proven ability to lead and influence both projects and teams.
• Experience working in an international organization a plus, with ability to provide insight and expertise regarding global e-Commerce efforts.
• Demandware experience is a plus.
• Strong expertise in computer programs, including MS Office.
• Ability to travel domestically and internationally.
• Ability to read, write and speak English at a proficient level.
• Ability to travel up to 10%, both domestic and internationally.