CRM Manager

Work with Global and Local stakeholders to develop and execute local Omnichannel CRM campaigns.
Partner with Global team to support the roll-out of global projects in the region.
Ensure a holistic digital experience and communication plan, according to Customer Service, Retail and Digital needs.
Create and communicate weekly/monthly/quarterly reports for both technical and business KPIs.
Build landing pages to capture data, using CSS and HTML.
Ensure legal compliance in all CRM-related activity for the organization.
Leverage Dynamic tools and automation to increase personalization while maintaining an elevated experience.
Support the local Marketing, Retail, and Ecommerce goals through a robust CRM calendar.
Keep up with industry trends and find areas of opportunity aligned with Aesop’s Core Values.

Newsletters

Create and execute the eDM plan for three ‘markets’ (US EN, CA EN and CA FR).
Build and handle UAT for eDMs and Journeys, using CSS, HTML, and Ampscript.
Develop, test, and roll-out segmentation and suppression lists, to mitigate user churn rate and increase engagement.
Work with Ecommerce stakeholders to optimize revenue-driving tactics.
Lead the production of regional assets, in partnership with Marketing, Digital, and Retail.

Clienteling

Establish the strategic framework for increasing recruitment and loyalty.
Oversee the organization and management of resources available for clienteling in Retail and Customer Service.
Develop FAQs, Playbooks, and user guides on basic knowledge and best practices for CRM working in collabration with Global CRM.
Execute on the regional omnichannel sampling strategy defined by Marketing (i.e., asset development, activation)
Brief, build and deploy regional omnichannel programs, engagement, or commercial initiatives.

At least 3 years of experience in CRM with a strong preference for Salesforce Marketing Cloud
Experience in beauty or luxury industry preferred
Ability to analyze customer data to identify patterns and provide recommendations.
Exceptional attention to detail, communication, and organizational skills.
Ability to distill business and customer data, summarize technical specifications, and present to business leaders.
Problem solving through analytical modelling and A/B testing.
Experience with basic HTML, SQL, and Ampscript within Salesforce Marketing Cloud (SFMC)
Experience using Journeys and contact builder, data filters, data relationships and automations within SFMC
Previous experience working in e-commerce D2C a plus.
Knowledge of Canadian market and French language a plus.
Basic Photoshop and editing knowledge a plus.

The salary for this position is $100,000-110,000

CRM Manager, Americas