Sr. Manager, Loyalty Customer Analytics & Insights

Canada Goose isn’t like anything else. We’ve built something great, something special – an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you’re part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.

Here, opportunities are everywhere – to try something new, to learn, to do meaningful and impactful work, and they’re yours for the taking.

Role & Responsibilities:

The Senior Manager, Loyalty and Customer Analytics & Insights is responsible for leading the strategic development and operational execution of all analytics, data modeling, and performance measurement efforts across Canada Goose’s Loyalty and CRM ecosystem. With a relentless focus on generating profitable Customer Lifetime Value (CLTV) growth, this individual will uncover insight-led opportunities to deepen customer relationships and increase engagement across CRM channels including email, SMS, triggered automation, and targeted outreach. We are seeking a visionary, data-driven leader to oversee the development and deployment of advanced analytics, segmentation, and measurement capabilities that unlock the full potential of Canada Goose’s Loyalty consumer database. This role requires a unique combination of analytical expertise, consumer strategy, and cross-functional influence, with a passion for enabling a premium experience across Salesforce, Shopify, and Microsoft Azure-based data ecosystems. The Senior Manager will work closely with global partners across Data Science, CRM Operations, Technology, Marketing, Retail, and eCommerce to transform data into actionable insight and deliver measurable business impact.

What You’ll Do:

• Lead the strategic roadmap and implementation of analytics solutions that support Loyalty & CRM goals.
• Collaborate with Data Science to develop and operationalize customer models, including CLTV, RFM segmentation, and propensity modeling.
• Design and deploy measurement frameworks for CRM engagement and loyalty performance, tracking metrics such as acquisition, frequency, recency, AOV, UPT, and CAC.
• Leverage analytical expertise and database knowledge to answer and anticipate critical business questions, delivering insights and strategic recommendations to the business in ways that make a significant impact
• Partner with CRM execution teams to enable data-driven personalization across email, SMS, and triggered communications.
• Identify and size CRM campaign opportunities; provide data integration support and measurement of impact across outreach types (branded, automated, and targeted).
• Develop loyalty-specific insights to refine tier design, rewards optimization, and consumer value exchange strategies.
• Enable CRM execution teams across Global and Regions to analyze, measure and generate insights to guide strategic decisions and measure results.
• In partnership with Data Team, drive the evolution of Canada Goose’s consumer data environment, supporting data integration across Azure Fabric Data Warehousing, Salesforce CRM, and Shopify.
• Champion the use of CDP and enterprise data tools to enhance segmentation, targeting, and personalization capabilities. Be the ‘product owner’ for consumer data and its applications.
• Partner with Data Architecture Team on governance and flow of consumer data across systems to ensure accuracy, compliance, and integrity.
• Act as a subject matter expert and internal consultant on Loyalty and CRM analytics, sharing best practices and strategic insights across teams.
• Partner with regional and global stakeholders to customize CRM and Loyalty strategies based on local nuances.
• Influence product and marketing roadmaps through robust insight generation and cross-functional storytelling.

Let’s Talk About You:

• Passion for data-informed decision making; ability to turn complexity into simplicity and insight into impact.
• Strategic thinker with strong business acumen and a clear understanding of CLTV dynamics.
• Excellent storyteller; able to influence and inspire cross-functional teams through insight.
• Deep expertise in customer data tools and analytical platforms, including Power BI, Microsoft Azure Fabric, and CDPs.
• Comfort navigating between strategy and hands-on execution in a dynamic, high-growth environment.
• Strong collaboration and leadership skills; comfortable managing up, across, and within teams.
• 7+ years of experience in Loyalty, CRM, or Customer Analytics within retail, luxury, or apparel industries.
• Demonstrated success in developing customer analytics capabilities that drive measurable business outcomes.
• Experience building CLTV, RFM segmentation, or predictive models, either hands-on or in partnership with data science teams.
• Strong understanding of CRM performance measurement in the retail context (e.g., AOV, CAC, UPT, retention, engagement).
• Proficiency in data visualization and reporting tools (e.g., Power BI); understanding of data pipelines and warehousing (e.g., Azure Fabric).
• Experience working with enterprise platforms such as Salesforce and Shopify.
• Bachelor’s degree in Marketing, Statistics, Business, Computer Science or related field; Master’s preferred.

What’s in it For You?

• A company built on Canadian roots and heritage
• Your work is recognized with a comprehensive and competitive Total Rewards Program
• Opportunities for career growth through numerous internal and external programs
• Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards
• Be a part of CG Gives. Donation matching and paid volunteer time to help the organizations you care about
• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
• Inspiring leaders and colleagues who will lift you up and help you grow
• We believe in the power of inclusion and are passionate about building and sustaining an inclusive and equitable working environment where all employees can bring their authentic selves to work everyday. We believe every one of our team members enriches our diversity by exposing us to varying ways to understand the world, identify challenges, and to discover, design, produce, and deliver great products and service. Our different perspectives are what enable us to create, dream and live in the open.

Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

There are multiple ways to interview with us! If you require any interview accommodation for your interview, please e-mail us at HR@canadagoose.com.