Digital Marketing Retention Coordinator

Role & Responsibilities

Anthropologie Group is seeking an individual to execute retention marketing channel strategy for Anthropologie, Anthropologie Weddings & Terrain. This includes email marketing campaigns, calendar management, and weekly/monthly/ad hoc reporting. The ideal candidate is passionate about the Anthropologie brand, and is a team player who will have a shopkeeper mentality/strong sense of responsibility for their managed channels. They should have the ability to think critically with a desire to grow their career in the digital media landscape within the retail vertical.

• Execute retention strategy across email, web, and app, ensuring the implementation of best practices to maximize deliverability and maintain appropriate segmentation and cadence for our customers
• Assist in the management of the monthly retention channel marketing calendar
• Work to become an expert on Anthropologie audiences and segmentation, partnering with the Analytics Team to provide relevant audience data and recommendation
• Contribute to reporting and enhancing processes and campaign performance
• Work with Brand Marketing, Creative, and Merchandising teams on day-to-day execution of emails, push notifications, etc.
• Stay up to date on email best practices and research the competitive landscape to identify new opportunities
• Partner with key external vendors

Qualifications:

• 1+ years of relevant experience
• Passion for the Anthropologie brand and consumer experience
• Excellent communication skills: ability to liaise effectively between teams, external vendors, and management
• Analytical mindset, ability to analyze data and surface insights and optimizations, intellectual curiosity, a customer-centric and data-driven mindset
• A collaborative, ‘team-first’ attitude alongside an entrepreneurial mindset and willingness to move quickly
• Salesforce Marketing Cloud or similar ESP experience highly preferred
• HTML experience is a plus

Benefits:

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits