---
url: /integrations/optimove/
title: "Optimove Integration | Yotpo"
description: "The integration allows brands to receive loyalty events from Yotpo in Optimove, allowing them to deliver real-time campaigns to customers."
canonical: https://www.yotpo.com/integrations/optimove/
---

[All Integrations](/integrations)

# Optimove

The integration allows brands to receive loyalty events from Yotpo in Optimove, allowing them to deliver real-time campaigns to customers. The streamed events can also be used to enrich customer profiles in Optimove for segmentation and insight discovery.

Overview

Loyalty & Referrals

## Yotpo & Optimove

The integration allows brands to receive loyalty events from Yotpo in Optimove, allowing them to deliver real-time campaigns to customers. The streamed events can also be used to enrich customer profiles in Optimove for segmentation and insight discovery.

## Integration benefits

This powerful integration allows brands to create unified customer profiles and to deliver symmetric multi-channel messaging while avoiding cross-firing messages via a centralized orchestration engine.

**Integrates with**

Loyalty & Referrals

**Categories**  Data & Automation,   Email Marketing

**Supported platforms**  Shopify,   Adobe Commerce (Magento),   Salesforce Commerce Cloud,   Shopify Plus

**Contact information** [optimove.com](https://www.optimove.com/contact?utm_source=yotpo&utm_medium=partner&utm_campaign=integration_listing) <support@optimove.com>

Request a demo

**Supported plans**  platinum,   enterprise

**Developed by** Optimove

**Resources** [Yotpo Installation Guide](https://support.yotpo.com/docs/integrating-yotpo-loyalty-referrals-with-optimove) [Optimove Installation Guide](https://academy.optimove.com/en/article/yotpo-loyalty)

### Use Cases

#### Segment customers

Enrich customer data with loyalty attributes for advanced segmentation, including loyalty point balance, VIP tier, point expiration, and more.

#### Personalize communications

Include customer-level loyalty data in email communications to create a more personalized interaction that boosts engagement. Seamlessly incorporate dynamic point balance, VIP tier, tier expiration date, and many other fields within your creative.

#### Trigger loyalty messages

Trigger communications based on loyalty events such as referral made, VIP tier achieved, a redemption made, and more. Events are sent in near real-time for an optimal experience.

#### Segment customers

Enrich customer data with loyalty attributes for advanced segmentation, including loyalty point balance, VIP tier, point expiration, and more.

#### Personalize communications

Include customer-level loyalty data in email communications to create a more personalized interaction that boosts engagement. Seamlessly incorporate dynamic point balance, VIP tier, tier expiration date, and many other fields within your creative.

#### Trigger loyalty messages

Trigger communications based on loyalty events such as referral made, VIP tier achieved, a redemption made, and more. Events are sent in near real-time for an optimal experience.

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