---
url: /integrations/ometria/
title: "Ometria Integration | Yotpo"
description: "The Yotpo & Ometria integration allows brands the ability to personalize, report, and segment on any product detail or attribute."
canonical: https://www.yotpo.com/integrations/ometria/
---

[All Integrations](/integrations)

# Ometria

The Yotpo & Ometria integration allows brands the ability to personalize, report, and segment on any product detail or attribute. In addition, points are pushed from Yotpo into Ometria via Patchworks to create even more personalization.

Overview

Loyalty & Referrals

Reviews & UGC

## Yotpo & Ometria

The Yotpo & Ometria integration allows brands the ability to personalize, report, and segment on any product detail or attribute. In addition, points are pushed from Yotpo into Ometria via Patchworks to create even more personalization.

## Integration benefits

With this integration, brands have the ability to enrich their contact profiles, allowing for better personalization, segmentation, and automation of campaigns.

**Integrates with**

Loyalty & Referrals

Reviews & UGC

**Categories**  Data & Automation,   Email Marketing

**Supported platforms**  Shopify,   Adobe Commerce (Magento),   BigCommerce,   Salesforce Commerce Cloud,   Shopify Plus

**Contact information** [ometria.com](https://ometria.com/?utm_source=yotpo&utm_medium=partner&utm_campaign=integration_listing) [Contact Ometria](https://ometria.partnerpage.io/tech-partners/yotpo)

**Resources** [Yotpo Ometria Integration](https://ometria.partnerpage.io/tech-partners/yotpo)

Request a demo

**Supported plans**  platinum,   enterprise

**Developed by** Ometria

**Resources** [Yotpo Integration Guide](https://support.yotpo.com/docs/ometria-integration-guide-for-loyalty-referrals) [Ometria Installation Guide](https://support.ometria.com/hc/en-gb/articles/4800701859997-Setting-up-Yotpo-Loyalty-Referrals)

### Use Cases

#### Segment customers

Enrich your customer data with loyalty attributes for advanced segmentation, including loyalty point balance, VIP tier, point expiration, and many more.

#### Personalize communications

Include customer-level loyalty data in email communications to create a more personalized interaction that boosts engagement. Seamlessly incorporate dynamic point balance, VIP tier, tier expiration date, and many other fields within your creative.

#### Segment customers

Enrich your customer data with loyalty attributes for advanced segmentation, including loyalty point balance, VIP tier, point expiration, and many more.

#### Personalize communications

Include customer-level loyalty data in email communications to create a more personalized interaction that boosts engagement. Seamlessly incorporate dynamic point balance, VIP tier, tier expiration date, and many other fields within your creative.

**Supported plans**  free,   growth,   prime,   premium,   enterprise

**Developed by** Ometria

**Resources** [Yotpo Integration Guide](https://support.yotpo.com/docs/ometria-integration-guide-for-reviews) [Ometria Installation Guide](https://support.ometria.com/hc/en-gb/articles/4801234544029-Setting-up-Yotpo-product-reviews)

### Use Cases

#### Display product star ratings

Dynamically pull and display star ratings on products to increase click-through rate.

#### Segment customers based on past reviews

Create segments of customers who leave positive and negative reviews or by review score. See who is leaving reviews, so you can engage with customers in a targeted, more personalized way

#### Display product star ratings

Dynamically pull and display star ratings on products to increase click-through rate.

#### Segment customers based on past reviews

Create segments of customers who leave positive and negative reviews or by review score. See who is leaving reviews, so you can engage with customers in a targeted, more personalized way

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