---
url: /integrations/cordial/
title: "Cordial Integration | Yotpo"
description: "Yotpo’s integration with Cordial allows brands to build an intelligent email marketing strategy. Send more effective emails directly through Cordial based on loyalty and referral program data and customer-specific spending habits."
canonical: https://www.yotpo.com/integrations/cordial/
---

# Cordial

[Integrations / Loyalty & Referrals](/integrations)

Yotpo’s integration with Cordial allows brands to build an intelligent email marketing strategy. Send more effective emails directly through Cordial based on loyalty and referral program data and customer-specific spending habits.

Get a demo

**Cordial** is a next-generation email marketing platform built on real-time data that personalizes communication across messaging channels. Yotpo and Cordial’s integration enables brands to drive more email conversion with targeted loyalty and referrals data.

[Install](https://loyalty.yotpo.com/integrations)

Product

Loyalty & Referrals

Platform

Shopify   Adobe Commerce (Magento)   Salesforce Commerce Cloud

Category

Email Marketing

Supported Plans

Premium   Enterprise

Developed by

Yotpo

Resources

[Yotpo Integration Guide](https://support.yotpo.com/docs/integrating-yotpo-loyalty-referrals-with-cordial)

## Integration Benefits

With Cordial and Yotpo, brands can increase revenue with strategic and targeted loyalty program messaging, seamlessly incorporate loyalty data into email marketing campaigns, segment their audiences based on customer purchasing behavioral data, and fully integrate their email marketing efforts all in one place.

## Loyalty & Referrals Use Cases

Segment customers

Enrich customer data with loyalty attributes for advanced segmentation, including loyalty point balance, VIP tier, point expiration, and more.

Personalize communications

Include customer-level loyalty data in email communications to create a more personalized interaction that boosts engagement.

Trigger loyalty messages

Trigger communications based on loyalty events such as referral made, VIP tier achieved, a redemption made, and more. Events are sent in near real-time for an optimal experience.

## Featured integrations

Reviews & UGC

### [Attentive](/integrations/attentive/)

Yotpo and Attentive’s integration, allows you to sync review & loyalty program data to your Attentive account. This enables you to segment your customers based on Yotpo data, and trigger sms and email communications to your customers.

Learn more

Reviews & UGC

### [Omnisend](/integrations/omnisend/)

Integrate Yotpo and Omnisend and leverage powerful reviews and loyalty data to create hyper-targeted and high-converting campaigns, across all the channels your customers use most.

Learn more

Reviews & UGC

### [Gorgias](/integrations/gorgias/)

Yotpo's integration with Gorgias enables support teams to address customer reviews and questions without ever having to leave Gorgias. Support agents can also manage customers’ loyalty plans directly from the admin.

Learn more

Loyalty & Referrals

### [Klaviyo Customer Hub](/integrations/klaviyo-customer-hub/)

The Yotpo Loyalty & Klaviyo Customer Hub integration brings loyalty directly into the customer experience, letting shoppers view points, rewards, and VIP status in one seamless destination. By surfacing loyalty value where customers already engage, brands can drive higher program participation, boost retention, and create a more connected, high-converting post-purchase journey.

Learn more