With questions & answers on your site, visitors to your site can ask questions about products and get answers from your team or past buyers.
This leverages a very old form of content — questions to a Support team or between peers — and turns it into a traffic and conversion driver for your business.
Web visitors are going to have questions, you need to make sure you’re the one providing the answers.
Not only do eCommerce giants like Amazon provide this service but question and answer sites, like Quora and Yahoo Answers, leverage the popularity of this form of content by making an entire website around it.
Questions & answers content on your site provides a few big benefits:
If you use a question and answer plugin, you can easily collect questions and answers from your customers.
With Yotpo’s question and answer widget, visitors can submit product questions on site and you can choose if you’d like to answer them in-house or send the questions to past buyers of that product. It’s extremely easy to integrate and customize this widget.
With Yotpo, 75% of questions are answered by past buyers due to our exclusive in-mail technology.
Exclusive data + industry insider secrets.