Questions & Answers

Drive potential customers to your site with Questions & Answers

Community Q&A acts as a communication channel between interested shoppers and past buyers, so you can drive engagement and increase word-of-mouth about your brand.

Your customers are bound to have questions. Creating a path for them to interact with you as well as other shoppers is not only a great way to get your shoppers to engage with your brand, but to show new visitors that you care about their satisfaction and experience.

Typically, brands have tended to take customer questions offline, opting to let support teams handle any issues that are raised by site visitors. But in a noisy online market where every buyer must sift through endless options to search for the product they want, providing a space for conversations where potential buyers can see them helps build trust around your brand. 

Why Customer Questions and Answers Matter

Customers who ask questions on site are 30% more likely to make a purchase. In publishing the questions and answers to product pages, you are giving your shoppers the information they need to feel confident about their purchase and go ahead and buy your product.

By creating a place for customer questions and answers on your site, you can build better relationships with your shoppers, so they keep coming back. Customer Q&A helps your brand:

How does community Question and Answers work?

Community Q&A acts as a communication channel between interested shoppers and past buyers, so you can drive engagement and increase word-of-mouth about your brand.

Community Q&A makes it easy for your visitors to ask questions about your products right on your site. Once a shopper has asked a question, our system sends your team an email to let you know. In the email sent to you, you can easily find the question that has been asked and you have the option of answering it yourself right then or sending it to past customers – all from the community Q&A page in your Yotpo admin.

Each time an answer is published to the site, we email the visitor that wrote the question with the answer and a link back to the relevant product page. You can use your questions and answers tool to open a dialogue with your visitors, which helps humanize your brand, drive engagement, and increase word of mouth.

How can I build my community for Questions and Answers?

1. Before launching a new range of products or making any major changes to your brand or business, email this group and ask for their feedback.
2. If you have a refer-a-friend program or run special promotions on social media then make sure you target your community and get them involved, the combination of highly engaged customers and the viral nature of social media will help you maximize your efforts.
3. Involve this community in helping you improve the look and feel of your site.
4. Contact these individuals and try and speak to one a week over the phone to learn important insights into your customers (how they found you, their thoughts on your pricing etc).