An Instagram online shop, or shoppable Instagram, allows customers to discover and instantly access product pages through Instagram.
This creates a direct pathway from the consumer’s desire for a product to their actual purchasing decision.
Instagram pictures are tagged and linked to online product pages for effortless, one-click shopping.
These photos also appear on online product page galleries as further social proof of your product in action.
Customers love authentic, user-generated photos!
Not only are products being highlighted by valued customers and brand influencers, they are being given rich context by individuals within the potential customer’s social network.
Real products in real environments in the hands of real people equals real value.
Brands with an effective shoppable Instagram benefit in the following ways:
Still not convinced? Check out these Instagram benefits:
In 4 simple steps, you can set up an Instagram online shop with Yotpo.
Collect a combination of photos from customers as well as your own, highlighting your product from Instagram. Advanced search functions ensure you get the most relevant content to showcase in your shoppable Instagram and product galleries.
You can secure rights to user-generated photos, thank these individuals for their contribution and even prioritize the order these images appear in your Instagram feed and product galleries.
Since Yotpo is seamlessly integrated with your product feed, this process is a breeze. Instagram photos become shoppable once they’re tagged to products.
Once tagged, products are easily discovered on Instagram or through product galleries. Customers can link directly to product pages from Instagram and complete their purchase.
Making a habit of backing products with authentic, visual social proof is guaranteed to increase customer engagement and drive conversions.
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