Embed Your Instagram Feed On Site to Increase Sales

Embed your Instagram feed on your site to harness the power of authentic, visual content. Increase trust, social proof, and sales by curating great customer photos from Instagram.

Embed Your Instagram Feed To Boost On-Site Conversion

Leverage Content Customers Are Already Creating

Your customers are already taking photos and posting them on Instagram - use those photos to drive sales.

Increase Conversion with Authentic Customer Photos

Get more traffic and sales by turning your customers’ Instagram photos into your brand’s best marketing assets.

Create Shoppable Galleries with Authentic Visual Content

Create a shoppable version of your Instagram feed on your website to enable shoppers to buy the products in your photos. When they see something they like, they have the quickest path to purchase.

Leverage Yotpo’s partnership with Instagram and embed your Instagram feed onto your site to increase conversion

What is an embeddable Instagram feed?

Today, most of our social interactions are infused with visuals – snapping a quick photo to text to a friend, posing at a bar for a selfie, or killing a few minutes scanning through newsfeeds filled with photos and videos. The impact of the rise of visual content on social networks is most apparent on Instagram. As a result, many brands are scrambling to understand how to best use Instagram benefits.

Embedding your Instagram feed is a way of taking existing product images from Instagram and using them on your site, enabling you to drive more traffic and sales by leveraging Instagram photos in your marketing. Using an Instagram widget helps you display authentic, powerful visual content at the right places throughout the buyer journey.

Why does embedding your Instagram feed matter?

Using an Instagram widget on your site allows you to connect with customers across multiple channels and increase cross-channel engagement.

Product photos and branded marketing images aren’t effective anymore. Consumers don’t trust brand photos – they trust their peers. 77% of shoppers prefer authentic customers photos to professional shots. Consumers respond to real people in relatable environments.

Instagram is a powerful platform packed with awesome visual content and highly engaged shoppers.

33 %

Of Instagram users report that they’ve purchased items they first saw on the platform

38 %

Of customers say they frequently purchase products they find on Instagram

By integrating an embedded Instagram feed into your site, you can access traffic and sell more effectively to online shoppers today.

The Key Benefits to Incorporating an Embedded Instagram Feed onto your site

  • Instagram photos convert better than other types of visual content because they signal similarity, authenticity, and, of course, they’re visually appealing! Instagram images convert more than branded images because they are a visual representation of people using and enjoying your products. The visual of an Instagram widget is powerful when it comes to influencing purchase decisions.
  • Today, buying cycles are more complicated, so it’s not always easy to put a dollar price on the ROI value of Instagram benefits – but there’s no doubt that using Instagram has a positive effect on improving conversion rate and engagement.
  • Instagram photos can be used in marketing materials, on site, on product pages, in dedicated website galleries – and more! Climbing to over 800 million users at the end of 2017, it is clear that the Instagram visual format is interesting, exciting, and extremely effective.
  • Using Instagram photos allows you to repurpose valuable content, integrate user-generated content, connect channels, and much more! You can spend less on the creative, and utilize a resource that speaks volumes to your customers – the visual of your past buyers enjoying your products.

How to Embed Your Instagram Feed to Your Site with Yotpo

With Yotpo, you can easily curate photos from Instagram and display them on your site in visual galleries. Yotpo’s visual marketing solution is the best way to incorporate an embedded Instagram feed and establish social proof using customer photos from Instagram.

Turn Instagram Photos into Traffic and Sales

Identify and collect the best user-generated content from Instagram. Yotpo covers you from end-to-end with photo discovery, rights management, shoppable feeds and easy moderation tools so you can select the best images to show off your brand. Using an embedded Instagram feed you can attract more customers that discover your products onto your site.

Create an engaging customer experience on-site

With Yotpo, you can collect, curate, and display authentic customer Instagram photos. Identify and collect the photos your customers are already sharing on Instagram and use them on site, in ads, and more. By using the Yotpo UGC gallery, proudly show off customer photos of your products on every corner of your website. From your homepage, checkout page, and social pages, it has never been easier to get your products standing out to your customers

Provide your shoppers with the easiest path-to-purchase as possible

Retailers are always looking to provide their shoppers with the easiest path-to-purchase as possible. Cutting time from website landing to product page could be the difference between customers returning to purchase or not. With the Yotpo UGC Visual Gallery, you can allow shoppers to directly click on the UGC photo which will send them directly to a product page. This simple addition of an Instagram widget to your eCommerce strategy is a great way to increase conversions across multiple site pages.

Increase engagement with real photos from real people

Nothing shows off your products more than photos from engaged, happy customers. Using customer photos in an Instagram widget to proudly display various products across your eCommerce channels is the best way to promote your product.
With the UGC Yotpo Gallery feature, make your pages more lively, authentic, and compelling to potential shoppers everywhere.

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